Senior Shopper Marketing Specialsit
Draper, UT (Unknown)
Posted 6 days ago
Job Summary
Owns shopper insights and program performance for customer campaigns and translates data into revenue-driving shopper marketing strategies across channels.
- Owns shopper insights and program performance for customer campaigns
- Develops and recommends customer-specific shopper marketing initiatives
- Analyzes industry sources and data to inform selling strategy across channels
Job Description
Responsibilities
- Analyze and report on business opportunities within channels and specific customers
- Develop and recommend customer-specific shopper marketing campaigns to drive incremental revenue
- Customer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retail
- Gather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaigns
- Performs other duties as assigned
Requirements
- Bachelor’s degree (or equivalent work experience) in business, marketing required
- 4+ years’ experience in business analytics in consumer goods industry preferred
- 4+ years’ market research of consumer demographics or category preferred
- Conduct program performance (pre, during, post) within customer specific shopper marketing campaigns
- Statistics, shopper segmentation, gap analysis
- Proficient in Excel, PowerPoint, Outlook, Word applications
- Identify opportunities and gaps based on business fundamentals and application of qualitative and quantitative data
- Ability to use information/business tools and platforms to obtain and analyze relevant information
- Ability to communicate complex shopper information and implications both verbally and written
Benefits
- Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w/company match
- Health Savings Accounts w/company match
- FREE virtual primary care, acute care and physical therapy
- FREE Employee Assistance Program
- Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
- Discounted & free product
- Tuition reimbursement
- Opportunities for career advancement
- Note: Enrollment in a Swire Medical Plan is required for some benefits.
Swire Coca-Cola
Swire Coca-Cola has the exclusive right to manufacture, market and distribute products of The Coca-Cola Company in 11 provinces and the Shanghai Municipality in the Chinese mainland; as well as in the HKSAR, Taiwan region, Cambodia, Vietnam, Thailand, Laos and an extensive area of the western USA. Our 42 production facilities in Greater China, Southeast Asia and the USA produce and distribute over 60 beverage brands to 941 million people.The relationship with Coca-Cola began in 1965 with the acquisition by Swire of the majority shareholding in a Coca-Cola franchise in Hong Kong, a business known today as Swire Coca-Cola HK Ltd. Swire Pacific acquired the Coca-Cola Bottling Company of Salt Lake City in 1978.Swire Coca-Cola employs about 47,000 people and generates annual revenues of HK$ 37.9 billion.
