Responsibilities

• Lead shopper marketing activation plans across key retail customers, delivering impactful campaigns that drive shopper engagement and commercial performance.
• Develop omni-channel strategies across in-store, eCommerce, digital shelf, and retail media to create seamless shopper experiences.
• Build strong relationships with retail customers, media partners, and agencies , acting as a trusted ambassador for Bayer Consumer Health brands.
• Champion the shopper agenda within cross-functional teams, ensuring shopper insights shape brand, category, and customer strategies.
• Manage and optimise shopper marketing investments of up to £4 million, ensuring strong ROI and measurable business impact.
• Evaluate campaign performance and identify growth opportunities using shopper, customer, and market data to continuously improve activation effectiveness.

Requirements

• Significant experience in Shopper Marketing, Sales, Marketing, or Category Management , ideally within FMCG and/or OTC Consumer Health.
• Proven experience working directly with retail customers and delivering customer-facing activation plans.
• Strong understanding of omni-channel shopper marketing , including in-store, eCommerce, digital shelf, and retail media.
• Skilled at using shopper, customer, and performance data to build compelling activation plans and drive results.
• Excellent stakeholder management, communication, presentation, and influencing skills.
• Degree educated (or equivalent experience) with strong commercial acumen and a collaborative, proactive mindset.
• Please note that, unfortunately, we are unable to offer visa sponsorship for this role. Applicants must have the right to work in the UK without sponsorship now or in the future.

Benefits

• The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.