Senior Regional Marketer

USA (On-site)

$200K/yr – $240K/yrSenior Level7+ years expFull time

Posted 11 days ago

Job Summary

Own regional KOL strategy and execution, translating insights into national plans and localized campaigns while leading advisory boards, speaker programs, and regional marketing initiatives.

  • Own regional KOL relationships and translate insights into national strategy
  • Lead advisory boards and Speaker's Bureau and drive regional marketing efforts
  • Collaborate with sales to implement customized regional tactics

Job Description

Responsibilities

  • Maintaining a uniquely deep and nuanced understanding of regional Key Opinion Leaders (KOLs) and other influencers, treatment and utilization trends and opportunities and challenges for the brand and marketing tactics within the region
  • Continually identify and develop KOLs, to consistently build advocacy for Rigel and fostamatinib
  • Lead and moderate regional advisory boards
  • Manage regional component brand Speaker's Bureau, both in programs, analyzing metrics, and training speakers for the programs
  • Lead Marketing based peer-to-peer initiatives at regional conferences (e.g., product theaters)
  • Attendance and insight collection from pertinent national, regional, and local level conferences and symposiums
  • Collaborating with sales leadership on key regional insights to inform national strategy, and continual partnership with sales leadership to implement customized regional marketing tactics
  • Generate and communicate actionable insights to help inform national strategy, customizing tactical execution, and driving efficiencies in marketing spend
  • Execute the strategic imperatives of the national brand plan and help drive brand awareness at the local level

Requirements

  • 7+ years of relevant pharmaceutical or healthcare experience, hematology and oncology marketing and sales experience required
  • At least 2 years' previous direct experience with hematology thought leaders with demonstrated access to key accounts
  • Commercial hematology or oncology launch experience preferred
  • Ability to process a great deal of information in a fast-paced environment
  • Active hematology KOL relationships in current geography
  • Ability to develop and maintain relationships with both Academic and Community KOLs
  • Proficiency in the development and execution of marketing initiatives
  • Proven track record for consistently meeting or exceeding qualitative and/or quantitative goals
  • Strong team player and motivated individual contributor
  • Strong written and oral communication skills

Benefits

  • Rigel offers eligible employees a comprehensive benefits package, including medical, dental, and vision coverage; life and disability insurance; flexible spending accounts; a 401(k) plan; paid time off; paid company holidays; and other benefits.
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Rigel Pharmaceuticals Inc.

3.5 Glassdoor

Rigel Pharmaceuticals, Inc., is a biotechnology company dedicated to discovering, developing and providing novel small molecule drugs that significantly improve the lives of patients with hematologic disorders and cancer.

Founded in 1996
South San Francisco, California, USA
283 employees (18 in marketing)
53% recommend to a friend
58% CEO approval

Salaries

Posted range

$200K/yr – $240K/yr

Taken straight from the job posting.

See all Rigel Pharmaceuticals Inc. salaries

Marketing Team

Marketing Team Size
18 (6% of company)
Median Career Experience
24 years
Median Tenure
8.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$192.5M
Last Raise
$16.5M
Grant, 5 years ago

Funding History

  • Jan 2021
    Grant • $16.5M
  • May 2011
    Post IPO Equity • $130M
  • Jan 2010
    Post IPO Equity

Traffic Signals

Monthly Visitors
12.4K
Traffic Source Mix
Search
43.4%
Direct
40.1%
Referral
8.8%
Social
6.2%
Paid
1.5%

Headcount Trend

Current headcount: ~284

Recent News

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Senior Regional Marketer

Rigel Pharmaceuticals Inc. · USA · On-site