Responsibilities

• Key Outcome: Develops comprehensive media recommendations rooted in endemic environments, aligned to client objectives and strategic priorities
• Lead holistic media consideration across endemic partners and channels, utilizing both direct and programmatic buying methods.
• Collaborate with Integrated Planning, Account Management, and Programmatic teams to develop cohesive, synergistic cross-channel media recommendations.
• Demonstrate understanding of media partner capabilities and integrations; delineation between direct IO and programmatic activation opportunities where applicable.
• Lead, and train others on, the end-to-end RFP process, including vendor outreach, proposal evaluation, negotiations, and securing added value.
• Leverage expertise in, and train others on, targeting strategies, inventory offerings, placement options, buying methodologies, and performance insights to build well-informed, high-quality recommendations.
• Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement.
• Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success.
• Key Outcome: Lead the successful activation and ongoing stewardship of media campaigns, ensuring seamless execution from planning to implementation
• Manage, and train others on, all aspects of order creation and partner acceptance, aligned to Agency processes .

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• 5+ years of experience managing direct-to-publisher digital campaigns across display, custom digital programs, and/or online video
• Familiarity working in MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
• Self-starter able to seek new opportunities or projects, and lead from start to finish
• Ability to autonomously think around problems and identify potential solutions
• Ability to grasp new technology and product changes, and identify application to current work
• Strong written & verbal communication skills
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
• Demonstrated comprehension and application of basic media math and analytical skills

Preferred

• Experience working in highly regulated industry (e.g. pharma, healthcare, finance)
• Familiarity with Google Campaign Manager or comparable
• Familiarity with DoubleVerify or comparable