Responsibilities

• Media Relations & Strategy: Develop and execute high-level media strategies, securing top-tier press coverage across fashion, lifestyle, and business publications.
• Media Relations & Strategy: Cultivate and maintain strong relationships with key media contacts, including editors, journalists, and industry leaders.
• Media Relations & Strategy: Oversee editorial outreach, feature placements, news items and brand storytelling, ensuring alignment with client goals.
• Media Relations & Strategy: Oversee thought leadership strategy for clients where applicable, securing top tier placements for brand executives
• Media Relations & Strategy: Lead media pitching efforts for local, national, and international press across print, digital, social and broadcast platforms.
• Media Relations & Strategy: Monitor industry trends and competitor activity, identifying new opportunities for client exposure.
• Media Relations & Strategy: Analyze media performance metrics, offering strategic insights and recommendations to enhance brand positioning.
• Client & Account Management: Serve as the primary day-to-day client contact, ensuring a seamless and strategic PR experience.
• Client & Account Management: Develop and manage seasonal PR campaigns, overseeing feature stories, product placements, and event press coverage.
• Client & Account Management: Lead client meetings, presentations, and strategy sessions, providing expert counsel on media positioning and brand messaging.
• Client & Account Management: Provide consistent, professional client experience, managing client expectations and delivering high-quality results.
• Team Leadership & Development: Manage and mentor a team of Publicists and Junior Publicists, overseeing account execution and professional development.
• Team Leadership & Development: Oversee sample trafficking, press requests, and media list management, ensuring streamlined operations.
• Team Leadership & Development: Facilitate knowledge-sharing within the team, promoting a collaborative and high-performing work environment.
• Team Leadership & Development: Lead cross-functional collaboration with KCD’s event, digital, and creative teams to maximize PR impact.
• Event & Fashion Show Support: Develop and execute press strategies for high-profile client events, fashion shows, and industry activations.
• Event & Fashion Show Support: Manage front-of-house press operations, ensuring seamless media coordination and brand exposure.
• Event & Fashion Show Support: Act as a key liaison between clients, media, and internal teams, ensuring smooth execution of events and activations.