Responsibilities

• Media Relations & Strategy
• Develop and execute high-level media strategies, securing top-tier press coverage across fashion, lifestyle, and business publications.
• Cultivate and maintain strong relationships with key media contacts, including editors, journalists, and industry leaders.
• Oversee editorial outreach, feature placements, news items and brand storytelling, ensuring alignment with client goals.
• Oversee thought leadership strategy for clients where applicable, securing top tier placements for brand executives
• Lead media pitching efforts for local, national, and international press across print, digital, social and broadcast platforms.
• Monitor industry trends and competitor activity, identifying new opportunities for client exposure.
• Analyze media performance metrics, offering strategic insights and recommendations to enhance brand positioning.
• Client & Account Management
• Serve as the primary day-to-day client contact, ensuring a seamless and strategic PR experience.

Requirements

• Minimum of 5 years of experience in public relations, working either in-house or at an agency.
• A Bachelor's degree in Journalism, Communications, Public Relations, or a related field is preferred.
• Ability to travel (domestic/international) as needed
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience using media tracking and PR software, such as Launchmetrics or similar platforms.
• Proficiency in Adobe Creative Suite (Photoshop, InDesign) is a plus.
• Proficiency with digital media platforms, analytics tools, and content management systems is preferred.