Senior Public Relations Account Executive at Press Hook | USA

Press Hook

Senior Public Relations Account Executive

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

AI driven PR ownership: build and optimize tailored stories for CPG brands using AI-enabled tools to win coverage and guide client conversations.

Strategic PR planning
Media relations
Client advisory

Job Description

Responsibilities

Strategic PR planning – Develop and implement PR strategies for CPG clients, using Press Hook’s platform capabilities and features to craft tailored stories.
Media relations – Build and nurture relationships with journalists, Substacks and podcasters; target relevant outlets with precision.
Client advisory – Serve as the day‑to‑day point of contact for brand clients; guide them on media trends, seasonal pitching and breaking through the competition.
Content creation – Draft and refine press releases, pitches and press kit materials; ensure accuracy, tone and brand alignment.
Analytics & reporting – Monitor media coverage and sample requests; use platform analytics to measure campaign performance and provide actionable insights to clients.
Cross‑team collaboration – Work with internal product, marketing and tech teams to relay client feedback and help improve AI tools and PR workflows.

Requirements

5+ years in PR/media relations with proven experience pitching CPG or lifestyle brands.
Strong written and verbal communication skills.
Comfortable working with AI tools and analytics platforms.
Demonstrated success managing client accounts and executing integrated PR campaigns.
Knowledge of current media trends, including influencer marketing, affiliate partnerships and emerging channels.
Bachelor’s degree in PR, communications, journalism, marketing or a related field (advanced degrees/certifications in PR or digital marketing a plus).
Self‑starter who thrives in a remote, fast‑paced startup environment; ability to work independently and collaborate across teams.

Preferred

Advanced degrees/certifications in PR or digital marketing a plus.

Benefits

Competitive salary plus benefits.
Professional development opportunities and clear pathways for career advancement.
A collaborative, tech‑forward work environment where you can influence the evolution of media storytelling and AI‑powered PR tools.

Press Hook

Press Hook is the first media relations platform that connects media to brands and publicists at scale. We help thousands of brands, publicists, and journalists collaborate with each other to facilitate newsworthy stories.By streamlining and digitizing the processes of an antiquated industry, we are making the news cycle stronger and more reliable. Our communication platform matches brands with top journalists who are more likely to write about their products and services. Journalists spend less time sifting through irrelevant pitches while diversifying their sources, and brands get the timely earned media coverage they deserve. The Press Hook unlocks a new marketing channel for the 70 percent of small businesses who need press but don't have the resources for proper media exposure. We are on a mission to help diverse, minority and small businesses gain brand awareness in top media publications with our innovative technology-driven solutions.

Founded in 2020

Atlanta, Georgia, USA

15 employees (4 in marketing)

www.presshook.com