Responsibilities

• Develop impactful storytelling programs and materials that will deliver on client goals
• Team lead for media outreach; has or can build relationships with media, specifically B2B media, in the preferred industry
• Help guide external awareness through proactively pitching stories, positioning the organization, senior leadership, and other industry leaders as experts on specific topics
• Develop and maintain a media/publication target list
• Monitor and report on media coverage

Requirements

• Bachelor’s degree in Public Relations, Communications, or related field
• 3+ years of PR experience
• Experience in outdoor power equipment is preferred
• Strong written and verbal skills
• Confident in presenting ideas and results to senior team leaders and clients
• Keen eye for detail and an aptitude for storytelling through the use of data and insight
• Can do attitude and highly accountable
• Creative and brings new ideas to the table
• Ability to be on-site at conferences or trade shows 5-6 times a year

Preferred

• Experience in outdoor power equipment is preferred