Senior Public Information Officer - News and Media Relations
Sacramento, CA (On-site)
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
- Bachelor’s degree in science, communications, journalism, English or related field.
- Minimum of 5-10 years of experience in journalism, public relations or communications-related field.
- Significant experience using a variety of media platforms, such as web, social media, video and traditional platforms to communicate messages and expand reach with varied audiences.
- Demonstrated experience writing medical, science, or other complex content for lay audiences.
- Demonstrated skill in strategic message development, audience identification and issues-management in alignment with an organization’s institutional goals.
- Extensive news media or media relations expertise and skills dissemination experience for training others.
- Strong political acumen and understanding of public perception, with the ability to craft communications that respond to political realities and stakeholder needs.
- Working knowledge of AP style, with willingness to learn and integrate custom UC Davis Health style variations.
- Ability to closely follow HIPAA and other privacy regulations and related documentation requirements.
- Solid oral and interpersonal skills, tact and diplomacy.
- Must have ability to accept direction and edits and to exercise tact and sensitivity when working with colleagues and key stakeholders.
- Must be able to write clear, accurate, compelling and stylistically appropriate content.
- Thorough knowledge of the English language and its proper usage, in both oral and written communications and for a variety of goals and diverse audiences.
- Strong organizational and time-management skills to coordinate many details of multiple projects simultaneously, keeping everything on schedule and identifying and solving problems as they arise.
- Must be able to work in a fast-paced environment with constantly shifting priorities.
- Must be able to meet tight deadlines and work long hours, when necessary.
- Demonstrated ability to write for various print formats, such as production scripts, text-documents, presentation formats (PowerPoint, posters, etc.), web communications, press releases, talking points, etc.
- Familiarity with or ability to learn Microsoft Office Suite
- Capable of quickly and accurately gathering information on a wide variety of topics and issues, in order to conduct interviews with experts, prepare press releases or develop talking points for controversial issues.
- Analytical skills to interpret data and information, draw conclusions and determine best approaches to effectively support positions for strategic public communications.
- Ability to be creative and resourceful in achieving objectives.
- Demonstrated ability to generate innovative ideas, think strategically and establish priorities.
- Excellent interpersonal skills; ability to represent the health system and Public Affairs in a professional manner in the conduct of highly visible work.
- Ability to gain extensive knowledge and understanding of UC Davis Health System’s faculty, staff and trainees; clinical, research, education and outreach programs; organizational structure and policies and procedures.
- Skill and sound judgment to apply state and federal laws, university policies and professional standards to all institutional communications that represent the health system and its various academic, clinical and research enterprises.
UC Davis Center for Precision Medicine and Data Sciences
The approach to medicine is rapidly changing. People are individuals and have characteristics that make them unique. The one size fits all approach and standard of care mindset for treatment is becoming obsolete. Precision Medicine realizes these differences and convenes teams of professionals to create innovative targeted therapies for patients, providing the right treatment to the right person at the right time. Imagine, 2 people have the same illness and traditionally get the same treatment. One person gets better, but the other one does not. Why is this? Both received the same treatment, so shouldn’t both get better? Precision Medicine will look at the individual. It will assemble a team of professionals from different professional backgrounds to look at the different characteristics that make up the individual. It looks at the person’s phenotype, for example, the age, BMI, race, etc. It looks at a variety of other seemingly unconnected characteristics. Does the person have a mutation in their genetic make up that makes them not respond to treatment? What is the person’s environment like? Are they exposed to a lot of pollution? Do they have access to care facilities? Do they have any addictions? All these, among other factors can be taken into account when looking at the best treatment pathway for the individual. Precision Medicine also makes use of Big Data. The National Precision Medicine Initiative ( All of Us Study) aims to collect data from millions of participating individuals and to help researchers find patterns and other individuals with similar characteristics who have similar illnesses, and see what worked for them. This will help with illness prevention due to the fact that in comparing those with similar characteristics, we can see what afflictions those similar populations are susceptible to. With Precision Medicine, we will have the ability make medicine Predictive, Participatory, Preventative, and Personalized.
