Senior Product Marketing Manager, Platform GTM

Pleasanton, CA (Hybrid)

$127K/yr – $226K/yrSenior Level4+ years expFull time

Posted 12 days ago

Job Summary

Own and orchestrate product marketing efforts across messaging, launches, demand generation, and field activation to accelerate adoption and pipeline growth.

Job Description

Responsibilities

  • 1. Messaging, Positioning & Value Proposition
  • 2. Product Launches & Adoption
  • 3. Demand Generation & Pipeline Acceleration
  • 4. Field Enablement & Activation

Requirements

  • 4–8 years in product marketing or a closely adjacent GTM function.

Preferred

  • - You don't need deep platform experience on day one but you need to be the kind of person who closes that gap fast and doesn't need to be coached to do it. Experience in enterprise SaaS, developer tools, or data products gives you a head start.
  • - You are high agency by nature. You spot what needs doing and go after it without waiting to be assigned the work, handed a complete brief, or told the process. Ownership is innate within you, you make things happen and always follow through.
  • - You hold multiple contexts without losing precision. You can shift from a launch asset to a demand gen program to a field enablement update in the same week and continuously raise the bar for the team.
  • - You are operationally strong and self-directing. You track your own deliverables, manage review cycles without being chased, and surface blockers before they become problems.
  • - You are genuinely curious about platform and developer tools and comfortable operating without a complete map. You close knowledge gaps before they show up in your work and make reasonable calls in ambiguity rather than waiting for perfect information.
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Workday

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.

Founded in 2015
Pleasanton, California, USA
27K employees (1,567 in marketing)

Salaries

Posted range

$127K/yr – $226K/yr

Taken straight from the job posting.

See all Workday salaries

Funding

Total Funding
$2.2B
Last Raise
$2B
Post IPO Equity, 6 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $2B
  • Oct 2011
    Series F • $85M
  • Apr 2009
    Series E • $75M

Traffic Signals

Monthly Visitors
4.7M
Traffic Source Mix
Search
32.6%
Direct
54.8%
Referral
9.9%
Social
1%
Paid
1.5%

Headcount Trend

Current headcount: ~26.5K

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Senior Product Marketing Manager, Platform GTM

Workday · Pleasanton, CA · Hybrid