Senior Product Marketing Manager - Document Verification

New York City, NY (Hybrid)

$175K/yr – $210K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the go-to-market strategy for Socure's document verification products, crafting positioning, messaging, and collateral; lead launches, enablement, and performance analysis while collaborating cross-functionally and gathering customer feedback to drive continuous improvement.

Job Description

Responsibilities

Develop product positioning, messaging, and value propositions that differentiate Socure's document verification products in the market.
Lead the planning and execution of go-to-market strategies for new product launches and feature releases.
Conduct market, competitor, and customer research to inform product marketing strategies and content.
Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to document verification solutions.
Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting document verification product impact.
Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
Champion Socure's leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
5+ years of experience in product marketing, marketing, or a related field, preferably with experience in document verification or regulatory technology.
Strong written and verbal communication skills.
Analytical mindset with the ability to interpret data and market trends.
Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
Deep understanding of product marketing, go-to-market strategies, and sales enablement.
Collaboration and relationship-building skills across cross-functional teams.
Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
Experience within the document verification, identity, or RegTech space helping bring products to market is required.

Socure

2.9 Glassdoor

Socure is the leading platform for digital identity verification and trust. Its predictive analytics platform applies artificial intelligence and machine learning techniques with trusted online/offline data intelligence from email, phone, address, IP, device, velocity, and the broader internet to verify identities in real time. The company has more than 2,000 customers across the financial services, government, gaming, healthcare, telecom, and e-commerce industries, including four of the top five banks, seven of the top 10 card issuers, three of the top MSBs, the top payroll provider, the top credit bureau, the top online gaming operator, the top Buy Now, Pay Later (BNPL) providers, and over 250 of the largest fintechs. Marquee customers include Chime, SoFi, Varo, Robinhood, Public, Stash, Gusto, and DraftKings. Socure customers have become investors in the company including Citi Ventures, Capital One Ventures, MVB Bank, and Synchrony. Additional investors include Accel, T. Rowe Price, Bain Capital Ventures, Tiger Global, Commerce Ventures, Scale Venture Partners, Sorenson, Flint Capital, Two Sigma Ventures, and others.Socure has received numerous industry awards and accolades, including named to the 2021 & 2022 Forbes Cloud 100 List, Forbes’ Fintech 50 List 2021, and Forbes’ America’s Best Startup Employers 2021, being named to CB Insights: The Fintech 250 for the third year in a row, being awarded Best New Technology Introduced Over the Last 12 Months—Data and Data Services at the 2020 American Financial Technology Awards (AFTAs), being ranked number 70 in Deloitte’s Technology Fast 500TM, being listed as a Gartner Cool Vendor, being recognized by Forbes as one of the Top 25 Machine Learning Startups to Watch, being awarded Finovate’s Award for Best Use of AI/ML, to name a few. Founder/CEO Johnny Ayers has also been recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs of 2021 and as an EY Entrepreneur of the Year 2022.

Founded in 2012

Incline Village, Nevada, USA

483 employees (35 in marketing)

www.socure.com

44% recommend to a friend

38% CEO approval