Responsibilities

• Positioning and messaging: Develop and refine product positioning for our dual AI agents (Carly and Ava) and the platform that connects them across buyer personas
• Write messaging frameworks that Sales and partners can use in conversations with CHROs, CFOs, and benefits leaders
• Create competitive positioning and battlecards that help us win against DIY solutions, traditional benefits platforms, and chatbot vendors
• Sales, Customer Success, and partner enablement: Build bottom-of-funnel sales collateral: business case templates, ROI narratives, objection handling guides, demo storytelling, and one-pagers
• Develop case studies and customer proof points that speak directly to enterprise buyer concerns
• Create pitch decks, leave-behinds, and sales collateral for different stages of the enterprise sales cycle
• Build enablement materials for partners including brokers, consultants, and implementation partners
• Create upsell and expansion messaging to support Customer Success
• Product launches and releases: Own launch plans for new product capabilities, coordinating across Marketing, Sales, and Product
• Write release notes, feature announcements, and customer communications
• Train Sales and Customer Success on new features and how to position them
• Market and competitive intelligence: Track the competitive landscape using AI tools for ongoing monitoring and analysis
• Recommend positioning updates based on competitor movement and market dynamics
• Analyze buyer feedback, win/loss data, and sales conversations to refine messaging
• Stay current on benefits industry trends, regulations, and enterprise HR and finance priorities
• Customer insights and proof points: Conduct customer interviews and develop case studies that demonstrate ROI and business impact
• Translate product usage data and customer feedback into messaging improvements
• Build customer proof points and references to support enterprise sales cycles

Requirements

• 5 to 7 years in product marketing, preferably in B2B SaaS selling to enterprise buyers
• Track record of building messaging and sales content that directly contributed to closing deals
• Experience working cross-functionally with Sales, Product, Customer Success, and leadership
• Exceptional writer who can produce high volumes of sales collateral, enablement materials, and customer-facing content
• Strong AI fluency with the ability to use AI tools to scale research, writing, and competitive analysis without sacrificing quality
• Ability to translate complex product capabilities into clear, differentiated value propositions across formats
• Comfortable operating in enterprise sales cycles with multiple stakeholders and long evaluation timelines
• Ability to work independently and make decisions without constant oversight
• Experience with competitive analysis and positioning strategy
• Knowledge of benefits, HR tech, or AI is a plus but not required

Preferred

• Knowledge of benefits, HR tech, or AI is a plus but not required

Benefits

• Benefits include: stock options, medical/dental/vision, commuter benefits and 401K