Senior Product Marketing & Exhibitions Specialist

Responsibilities

• Develop and deliver marketing communication plans based on ESS business priorities agreed with the Business Development Manager.
• Contribute to product launch plans defined with the Business Development Manager and Product Line Managers; coordinate the preparation and delivery of marketing materials, training and communication activities
• Develop marketing and sales materials, including commercial brochures, PowerPoint presentations, promotional videos and animations for products and applications, and website content.
• Collect and structure market and competitor information; prepare customer-oriented product messages, competitive comparisons and sales enablement materials in collaboration with the Business Development Manager and Product Line Managers.
• Develop product training materials with Product Line Managers and support training for the worldwide Sales network.
• Maintain product documentation for intranet and corporate purposes.
• Coordinate annual exhibition and trade show preparation within ESS, based on priorities agreed with the Business Development Manager and Sales, and in alignment with the Sécheron Hasler Group Marketing Team.
• Develop marketing concepts, communication campaigns, exhibition experiences, templates and customer engagement initiatives aligned with ESS business priorities.
• Contribute to the annual ESS strategy review by preparing marketing performance indicators, communication plans and supporting materials.
• Support the continuous improvement of ESS sales enablement tools and materials, helping ensure that Sales teams have up-to-date product messaging, training and communication.

Requirements

• Further education in industrial product marketing
• Degree in marketing, communications, business or a technical field; equivalent professional experience will also be considered.
• Ability to understand electronic products and translate technical information into clear customer-facing content.
• Solid experience in marketing communications, product marketing or sales enablement in an international industrial B2B environment.
• Experience creating marketing materials for technical products and collaborating with Sales, Product Management or Engineering teams.
• Experience coordinating projects and stakeholders across different countries or functions.
• Experience in product marketing, marketing communications or sales enablement for technical products.
• Good knowledge of at least one of the following industry sectors: high voltage, railway traction systems, power transmission & distribution, renewable energy and e-mobility.
• Interest and ability to understand DC and AC power systems and corresponding product needs.
• Excellent project management, organizational and problem-solving skills.

Benefits

• We foster flat hierarchies and direct communication, enabling quick decisions and strong collaboration across all levels. You’ll be trusted with real responsibility and encouraged to take initiative, with plenty of opportunities to grow both personally and professionally.