Responsibilities

• Market Development and Launch Execution
• Own the overall downstream marketing strategy and execution for the disposable duodenoscope portfolio, balancing near-term growth initiatives with future launches.
• Develop and implement comprehensive global go-to-market plans, including segmentation, targeting, customer engagement, and adoption strategies.
• Partner closely with early clinical users, KOLs, and field teams to gather insights, document outcomes, and translate them into compelling marketing and training materials.
• Manage the portfolio’s commercial performance, including tracking key metrics such as revenue, utilization, share, and margin, and developing data-driven recommendations to address business opportunities.
• Commercial Leadership and Launch Excellence
• Lead the commercial execution of key EXALT™ product initiatives, focused on driving market development, identifying and converting early adopters, and establishing clinical and procedural proof points.
• Translate strategic intent into actionable downstream execution plans to accelerate adoption across prioritized accounts.
• Develop tools, programs, and evidence-based messaging to support the field organization in engaging key customers and driving adoption.
• Work cross-functionally with Sales, Training, Professional Education, Clinical, Sales Operations, Supply Chain, Manufacturing and HEMA to deliver cohesive and efficient market execution.
• Forecast demand and guide commercialization pacing to align supply, resource allocation, and performance targets.
• Global Market Strategy
• Monitor globally for competitive trends, emerging clinical data, and customer sentiment to adapt marketing strategies dynamically.
• Partner with upstream marketing to inform future portfolio direction and evidence-generation priorities based on early market learnings.
• Foster strong relationships with clinicians and global Key Opinion Leaders to strengthen advocacy, training pathways, and referral networks.
• Leadership and Team Development
• Serve as a role model for cross-functional collaboration, creating alignment in early-stage initiatives with high ambiguity and complexity.
• May mentor or coach junior marketing team members; contribute to developing best practices for the broader Endoscopy marketing organization.