Responsibilities

• Own PR strategy for Offroad and Backcountry
• Lead storytelling and media engagement
• Integrate PR across the business
• Measure impact and protect the brand

Requirements

• Eight or more years of progressive experience in public relations, communications, or earned media, including ownership of complex programs, campaigns, or business areas.
• Strategy and Execution: Demonstrated ability to set PR direction and personally execute the work, including research, pitching, content development, spokesperson preparation, media events, and measurement.
• Media Relations: A strong track record of building trusted journalist relationships, managing inbound opportunities, and securing meaningful coverage across relevant endemic, regional, and national outlets.
• Storytelling: Excellent written, verbal, and presentation skills, with the ability to translate product, customer, technology, and business priorities into clear and compelling narratives.
• Agency and Cross-Functional Leadership: Experience directing agency partners and working closely with Product, Growth, Community, Paid Marketing, and other stakeholders in a matrixed organization.
• Judgment and Reputation: Sound judgment when navigating sensitive issues, reputational risk, crisis communications, and competing stakeholder perspectives.
• Measurement: Ability to define meaningful PR success measures and use quantitative and qualitative insights to improve strategy and execution.
• AI-Enabled Workflows: Demonstrated experience using AI to strengthen research, trend monitoring, insight synthesis, content development, and measurement, with appropriate validation for accuracy, confidentiality, brand voice, and reputation.
• Project Leadership: Strong project management skills and the ability to prioritize and deliver multiple initiatives in a fast-moving environment.
• Education and Work Samples: Bachelor’s degree in public relations, communications, journalism, or a related field—or equivalent experience—and relevant writing or work samples.

Preferred

• Outdoor Passion: A genuine passion for the outdoors, public land access, off-roading, and backcountry recreation, with the ability to connect authentically with these communities.
• Industry Relationships: Established media relationships across offroad, motorsports, outdoor recreation, consumer technology, or adjacent spaces.
• Growth-Stage Experience: Experience building or scaling PR programs within a high-growth consumer brand, technology company, or outdoor organization.
• Multi-Vertical Experience: Experience supporting multiple products, audiences, or business areas while balancing hands-on execution with agency-led work.
• Affiliate and Commerce Media: Familiarity with affiliate-driven publishers and how earned media can support product discovery, traffic, and customer acquisition.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays