Responsibilities

• PPC campaign management
• End-to-end creation of Google Ads campaigns, from keyword research and audience selection through to ad group structure, extensions, conversion tracking and budget pacing.
• Ongoing optimisation including search term reviews, negative keyword management, ad copy and asset testing, bid strategy and budget adjustments, and landing page recommendations to improve lead volume and quality.
• Manage client budgets responsibly, keeping spend on track and flagging risks or opportunities early.
• Own the core metrics for your accounts: CPL, conversion rate, lead quality, ROAS and impression share, and turn them into clear, actionable insights.
• Paid social
• Support on paid Meta campaign builds, audience and creative testing, and ongoing optimisation.
• Brief and iterate on ad creative with the Graphics team, aligning message and offer to campaign objectives.
• Help clients understand how paid social contributes to the wider lead generation picture alongside search.
• AI-assisted campaign management

Requirements

• Demonstrable hands-on experience managing Google Ads campaigns and budgets (in-house, agency, freelance or consultancy).
• Solid understanding of how spend, traffic, conversion rate and cost per lead fit together, and how to move each of them.
• Experience with, or genuine enthusiasm for, paid Meta campaigns and creative testing.
• Comfort and confidence working with AI tools in a live account environment, and sound judgement about when to trust an AI recommendation and when to question it.
• Ability to craft clear, persuasive ad copy and landing page messaging.
• Confident working with data in Google Ads, GA4, Looker Studio or similar.
• Understanding of conversion tracking fundamentals, including GA4 events and Google Tag Manager (training provided).
• Familiarity with content management systems, ideally WordPress.
• Motivated by results, not just outputs, with a genuine interest in testing and continual improvement.
• Comfortable owning client budgets and being accountable for the numbers.

Preferred

• Growing your paid social expertise If you're already comfortable running paid social alongside search, you'll have the opportunity to make that a bigger part of your role. If Google Ads is currently your strength and Meta is an area you'd like to develop, we'll support you in building that capability.

Benefits

• Fantastic Remuneration and Benefits Package – From £28,000 per annum, 23 days paid holiday plus 8 bank holidays, enhanced company sick pay and an attractive pension opportunity.
• Professional Development – Enhanced training and development programme with in-house training, a personal development plan with industry accreditations and certifications, a career progression plan, and industry learning days.
• Work Environment – Beautiful Grade 2* listed offices in central Southampton, spacious and air-conditioned workplace, excellent transport links, and a vibrant location near retail and hospitality hubs.
• Staff Wellbeing – Exciting social events calendar, with free teas, coffees and healthy snacks. Free Perkbox discount scheme membership with hundreds of discounts from leading brands including department stores and fashion brands.