Build and own a high‑impact digital media playbook that coordinates channel roles, optimizes performance, and aligns with national investments to drive direct-to-consumer growth.

• Lead and direct the development and implementation of media strategies that drive digital commerce growth aligned with category goals.
• Translate business objectives into performance plans and channel roles across priority digital ecosystems (e.g., retail media, eRetail search, social, programmatic, affiliate).
• Launch and manage performance marketing campaigns across digital channels; own day-to-day trading and bid management to maximize outcomes (e.g., ROAS, CPA, LTV).
• Continuously optimize campaigns based on performance data and insights—monitor pacing, budgets, bids, and delivery vs. KPI commitments.
• Utilize data-driven insights to monitor performance and identify/exploit optimization opportunities across creative/message, audience, and media activation.
• Ensure performance investments are optimized to complement and work in synergy with national media investments—minimizing redundancy and maximizing effectiveness across the full plan.
• Ensure all performance marketing activities adhere to P&G media buying principles and governance.