Responsibilities

• Drive Performance Marketing
• Lead the day-to-day management and optimization of Tee’s performance marketing programs across key paid acquisition channels, including SEM, Meta and TikTok, to start.
• Translate broader growth objectives into actionable channel strategies, campaign plans, and optimization priorities.
• Manage performance toward key acquisition goals, including sign-up volume and paid subscribers and monitor key metrics such as CAC/CPA, conversion rate, and overall marketing efficiency.
• Maintain a strong understanding of performance across channels and proactively identify meaningful trends, opportunities, and risks.
• Partner with external and internal teams to ensure campaigns are executed effectively and continuously optimized.
• Stay current on platform changes, emerging acquisition tactics, and evolving performance marketing best practices.
• Analyze & Optimize Performance
• Monitor performance across campaigns, audiences, creative, placements and funnel stages.
• Proactively diagnose performance changes to understand what is happening, why it is happening, and what action should be taken.

Requirements

• 6+ years of experience in performance marketing, growth marketing, paid media, or digital customer acquisition.
• Deep hands-on experience with major paid acquisition channels, particularly
• Paid Search and Paid Social; experience with platforms such as Google Ads and Meta Ads Manager.
• Experience managing meaningful media budgets with accountability for CAC/CPA, acquisition volume, and efficiency.
• Strong analytical skills and demonstrated ability to independently diagnose complex performance changes.
• Ability to connect media performance with traffic, conversion, creative performance, and broader business outcomes.
• Experience developing and managing structured testing programs across media, creative, audiences, and conversion.
• Experience translating performance insights into creative strategy and managing performance creative production.
• Strong budget management capabilities.
• Experience with analytics and reporting tools such as Mixpanel, Looker, GA4, Tableau, or similar platforms.

Preferred

• Experience helping launch or scale a newer product, brand, or business line.
• Experience in healthcare, consumer subscription, marketplace, or another performance-driven consumer acquisition environment.
• Experience with incrementality testing, geo-testing, MMM, or other advanced measurement methodologies.
• Experience operating in privacy-conscious or highly regulated marketing environments.
• Experience with upper-funnel and emerging acquisition channels such as YouTube, CTV, programmatic, audio, or other digital media.
• Experience working with creators, UGC, or high-volume digital creative production.

Benefits

• Comprehensive Medical, Dental and Vision plans
• Pre-tax benefits: HSA/ FSA
• 401k Retirement Savings Program with matching up to 4%
• Voluntary benefits including disability, basic life or pet insurance, etc.
• Monthly Wellness Stipend to promote mental and physical self-care
• Flexible PTO and Remote First Environment
• Regular team events, including Wellness Workshops and Team Building Events
• Free access to Talkspace products for you and one household member, as well as access to a friends and family discount!