Drive global paid media strategy and execution across DTC and marketplace to grow revenue and brand equity.

• Own global paid media strategy and budget across platforms.
• Must-have: 5-7+ years of omnichannel performance marketing with large budgets.
• Standout: Cross-functional leadership and agency partnerships to lift funnel performance.

Responsibilities

• Lead global performance marketing strategy across paid search, social, streaming/CTV, and retail media, managing annual media investment to drive revenue growth and brand equity.
• Develop integrated media plans that balance long-term brand building with near-term acquisition, ROAS, and contribution margin targets.
• Own relationships with external media, analytics, and eCommerce agencies, ensuring accountability, performance rigor, and seamless omnichannel execution.
• Direct DTC acquisition strategy including budget allocation, forecasting, testing roadmaps, conversion optimization, and full-funnel performance reporting.
• Oversee marketplace and retail media strategy across Amazon, Target, and Walmart, ensuring effective budget deployment and alignment with sales objectives.
• Establish scalable reporting frameworks, KPI dashboards, and first-party data activation strategies to improve targeting, incrementality, and performance visibility.
• Lead paid digital strategy in key international markets, aligning global standards with local execution to achieve revenue and efficiency goals.
• Own global paid media strategy and budget allocation across all major platforms.
• Drive media mix optimization, testing strategy, and audience segmentation frameworks.
• Deliver quarterly cross-functional performance reviews with actionable insights and forward-looking plans.

Requirements

• 5-7+ years of performance or digital marketing experience managing omnichannel campaigns and large media budgets.
• Deep expertise across Meta, Google Ads, Amazon Advertising, retail media networks, CTV, and programmatic platforms. You were hands on keyboard!
• Strong background in DTC acquisition, marketplace advertising, and retail media strategy.
• Proven agency management and cross-functional leadership experience.
• Advanced analytical skills with experience in forecasting, attribution, incrementality testing, and performance optimization.
• Bachelor’s degree in Marketing, Business, or related field required
• MBA or advanced degree preferred
• Consumer goods or retail experience preferred
• Experience supporting global brands and international markets
• Background managing both DTC and marketplace (retail media) channels

Preferred

• Strategic thinker with experience managing budgets across multiple business units
• Highly organized with strong project management capabilities
• Effective cross-functional collaborator and stakeholder manager
• Able to balance brand-building initiatives with performance-driven revenue goals
• Clear, executive-level communicator with the ability to translate data into insights
• Agile and innovation-oriented, with a pulse on evolving digital trends
• Strong knowledge of digital media platforms, ad tech, and attribution methodologies
• Proficiency in analytics tools, dashboards, and performance reporting
• Experience leveraging first-party data for audience targeting and activation
• Familiarity with international digital regulations and platform nuances