Senior Director - Performance Marketing
Puffy
Los Angeles, CA (Remote)
$220K/yr - $240K/yrIn-houseFull-timeSenior level6+ years exp.
3 hrs ago
Senior Performance Marketing Manager
Greenville, SC (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead multi-channel paid performance marketing as a Senior Manager to drive ROI across SEM, programmatic, paid social, and affiliates.
- Own multi-channel media budgets and optimize for ROI.
- Must-have: Proven mastery of Stackadapt, Google Ads, and Meta Ads Manager.
- Standout: Cross-functional collaboration with creative, analytics, UX, and product teams.
Job Description
Responsibilities
- Lead full-funnel paid digital marketing strategy across SEM, programmatic, paid social, and affiliate channels
- Own and optimize multi-million dollar media budgets with a performance-first, ROI-driven mindset
- Serve as the internal subject matter expert on Google Ads, Meta Ads Manager, GA4, and Stackadapt
- Partner with creative, analytics, UX, and product teams to deliver measurable results at scale
- Design and oversee A/B and multivariate testing frameworks across audiences, creatives, and landing pages
- Own vendor and agency relationships — from RFP and contract negotiation to QBRs and performance scorecards
- Champion automation and AI-driven platform features while maintaining full performance accountability
Purpose Financial
An innovative consumer financial services company, Purpose Financial is dedicated to helping our customers achieve financial stability — whatever that looks like for them — both in the moment and in the future. Through our consumer brands, Advance America and Purpose Money, we provide accessible borrowing options and connect consumers with a streamlined, digital banking solution to meet the demands of modern living.We are proud to be recognized as a Great Place To Work®. This employee-validated certification is a testament to our commitment to fostering a positive, inclusive, and supportive work environment. Our team members are at the heart of everything we do, and their vote of confidence highlights our dedication to creating a workplace where everyone can thrive.We’re always looking for people who are passionate about helping others. Visit our website to learn more and see if you’re a good fit!
Traffic Signals
Monthly Visitors
10.5K
Traffic Source Mix
Search
28.1%
Direct
52.7%
Referral
8%
Social
9.9%
Paid
1.2%
Headcount Trend
Current headcount: ~443
Marketing Team
Marketing Team Size
12 (3% of company)
