Responsibilities

• Own performance end-to-end for your portfolio across paid channels (Google, Meta, TikTok; Taboola/Outbrain as needed). Monitor and improve core KPIs (incl. Growth Revenue / Net Revenue, CVR, and quality signals).
• Diagnose fast, act faster: spot anomalies early, run root-cause analysis (channel / creative / offer / funnel / tracking / market), and turn insights into prioritized squad actions.
• Build and drive growth plans with the Customer Success Manager: targets, milestones, forecasts, and the execution roadmap to hit them.
• Lead a squad (Traffic / Paid Acquisition profiles): set priorities, unblock, challenge assumptions, and raise the quality bar — with a data wins arguments mindset.
• Run structured experimentation: design test plans (creative angles, offers, channel mix, landing hypotheses, platform features), decide what scales, and document learnings into repeatable playbooks.
• Benchmark continuously: track competitor moves, auction pressure, and creative trends to stay ahead — not just react.
• Stay ahead of the curve on platforms, trends, and emerging marketing tech — and translate that into practical changes your squad can execute.

Requirements

• 7+ years in performance marketing / growth in a data-driven environment (agency or in-house).
• Strong expertise on Google Ads + Meta (TikTok is a plus; Taboola/Outbrain a plus).
• Proven ability to diagnose performance issues, prioritize levers, and drive measurable outcomes.
• Clear communicator with strong stakeholder management (no surprises, structured, decisive).
• Leadership experience (formal or informal) managing and/or mentoring paid acquisition specialists.
• Tools: Google Ads / Meta, GA4, Looker, internal BI, etc.

Nice To Have

• Experience in lead generation and/or Home Services / local markets.
• Experience working with platform reps (Google / Meta) and leveraging them effectively.
• Experience building experimentation roadmaps and playbooks across multiple accounts.

Benefits

• Transportation costs: reimbursement up to $100/month
• Healthcare (AETNA) individual & family - medical, dental, and vision plan & retirement Plan (401K)
• Holidays: Flexible vacation time to promote a healthy work-life balance
• Flexible remote policy: up to 2-3 days/week (if you’re based in the Greater Boston area)
• Diverse & multicultural environment: +13 nationalities represented
• Culture: Team events (Boston + global)
• Office: Located in the Boston area (Cambridge)