LUNA MAGIC is an indie beauty & lifestyle brand owned by Shaira Frias. By combining her passions for beauty and lifestyle, she created a vibrant brand that celebrates her love for her multicultural heritage, Latin culture and music—in living color.Luna Magic was founded in Los Angeles with a mission to introduce high-performance cosmetics, bold flavor, diversity, inclusivity and vibrancy to the beauty industry. We're inspired by the rich cultures and music of the Caribbean & Latin America, the hustle and bustle of NYC and glamour of Los Angeles. Luna Magic is a women-led and Afro-Latina owned company. Welcome to our world.