Guardian Alarm

Senior Performance Marketing Manager

Detroit, MI (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 5 months ago

Job Summary

Drive scalable paid performance across channels to optimize CAC/ROAS and lead generation at scale.

  • Owns performance marketing strategy and budget across paid search, social, display, and video.
  • Must-have: 5–7+ years in performance marketing with multi-channel experience.
  • Standout: Strong analytics, dashboards, and cross-functional alignment to improve ROAS.

Job Description

Responsibilities

  • Owns the performance marketing strategy and roadmap, driving customer acquisition, pipeline growth, and revenue through data-driven channel investment and optimization across performance channels including paid search, paid social, display, retargeting, and online video.
  • Own the performance of paid search, paid social, display, retargeting, online video and other acquisition channels.
  • Manage campaign targeting, bidding, budgets, creative rotation and optimization.
  • Recommend new channels, audience strategies and testing opportunities to improve results.
  • Define channel mix, budget allocation strategy, and testing roadmap.
  • Identify and scale new acquisition opportunities and channels.
  • Conduct tests across messaging, creative, audiences, landing pages and conversion paths.
  • Continuously refine campaigns to improve lead generation, conversion rates and ROAS.
  • Stay current on new trends, tools and best practices in performance marketing.
  • Develop reporting and dashboards to track lead volume, conversion, cost per opportunity and ROAS.

Requirements

  • Strong understanding of paid search, paid social, display, online video and retargeting.
  • Experience managing paid media budgets, campaign optimization and performance reporting.
  • Strong understanding of campaign tracking, attribution, lead flow and conversion rate optimization.
  • Experience conducting tests across messaging, creative, audiences and landing pages.
  • Excellent analytical skills and a knack for identifying trends and turning insights into recommendations to improve performance.
  • Ability to develop dashboards and insights around leads, opportunities, cost per opportunity and ROAS.
  • Strong project management skills with the ability to prioritize work across multiple campaigns, brands and markets.
  • Strong problem-solving skills and the ability to identify issues, gaps and opportunities quickly.
  • Ability to balance strategic thinking with hands-on execution.
  • Excellent verbal, written and presentation skills.

Preferred

  • Streaming/CTV experience a bonus.

Senior Performance Marketing Manager

Guardian Alarm · Detroit, MI · On-site