Senior Performance Marketing Manager at Guardian Alarm | Detroit, MI

Senior Performance Marketing Manager

Detroit, MI (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive scalable paid performance across channels to optimize CAC/ROAS and lead generation at scale.

Owns performance marketing strategy and budget across paid search, social, display, and video.
Must-have: 5–7+ years in performance marketing with multi-channel experience.
Standout: Strong analytics, dashboards, and cross-functional alignment to improve ROAS.

Owns the performance marketing strategy and roadmap, driving customer acquisition, pipeline growth, and revenue through data-driven channel investment and optimization across performance channels including paid search, paid social, display, retargeting, and online video.
Own the performance of paid search, paid social, display, retargeting, online video and other acquisition channels.
Manage campaign targeting, bidding, budgets, creative rotation and optimization.
Recommend new channels, audience strategies and testing opportunities to improve results.
Define channel mix, budget allocation strategy, and testing roadmap.
Identify and scale new acquisition opportunities and channels.
Conduct tests across messaging, creative, audiences, landing pages and conversion paths.
Continuously refine campaigns to improve lead generation, conversion rates and ROAS.
Stay current on new trends, tools and best practices in performance marketing.
Develop reporting and dashboards to track lead volume, conversion, cost per opportunity and ROAS.

Strong understanding of paid search, paid social, display, online video and retargeting.
Experience managing paid media budgets, campaign optimization and performance reporting.
Strong understanding of campaign tracking, attribution, lead flow and conversion rate optimization.
Experience conducting tests across messaging, creative, audiences and landing pages.
Excellent analytical skills and a knack for identifying trends and turning insights into recommendations to improve performance.
Ability to develop dashboards and insights around leads, opportunities, cost per opportunity and ROAS.
Strong project management skills with the ability to prioritize work across multiple campaigns, brands and markets.
Strong problem-solving skills and the ability to identify issues, gaps and opportunities quickly.
Ability to balance strategic thinking with hands-on execution.
Excellent verbal, written and presentation skills.