Responsibilities, Requirements, Preferred, and Benefits for the role are summarized below.

Responsibilities

• Own day-to-day Meta paid acquisition: campaign builds, bid/budget management, audience strategy, and creative testing.
• Own the relationship with a performance creative agency. Brief, review, iterate, and hold them accountable to performance-driven creative output.
• Run Google Search and Shopping campaigns end-to-end, including feed hygiene, keyword strategy, and bid management.
• Set and defend CPA targets on net-new product launches, then sharpen them as data comes in.
• Optimize acquisition for the device buyer most likely to convert to a refill subscriber, not just the most CPA-efficient first purchase.
• Allocate budget across the device, refill subscription, and cobranded products with clear logic for each launch and growth phase. Partner with Finance on planning and performance reviews.
• Partner with social/influencer lead on paid creator and influencer activations focused on whitelisting, Meta Partnership Ads, and TikTok Spark Ads.
• Evolve channel mix into new channels like YouTube, Amazon Ads, and TikTok as the business grows, prioritizing channels with the clearest path to measurable acquisition.
• Own paid marketing analytics, attribution, and reporting across acquisition channels.
• Define and monitor core growth metrics: CPA, LTV:CAC, refill attach rate, payback period, ROAS, incrementality.
• Build clarity around channel performance, forecasting, and budget tradeoffs.
• Ensure disciplined budget allocation, experimentation frameworks, and creative learning agendas.
• Establish scalable processes, tooling, and freelance relationships where appropriate.

Requirements

• Has run paid acquisition at a CPG startup with both a hardware/device and a consumable/refill SKU (think connected appliances + pods, beverage systems + refills, devices + replenishment). You understand the device-to-refill conversion curve from the inside.
• 4+ years of experience in performance marketing, growth, or acquisition roles.
• Hands-on experience running paid media accounts directly, not just managing agencies.
• Deep Meta expertise; strong working knowledge of Google Search and Shopping. Experience with creator/influencer paid (whitelisting, Partnership Ads, Spark Ads) is a plus.
• Strong command of marketing analytics, attribution, and growth economics.
• Experience managing acquisition for multiple products or SKUs with different unit economics.
• Strong analytical skills and comfort building forecasts, models, and reporting from scratch.
• Track record of driving profitable growth under budget constraints.
• Strong creative instincts and the ability to brief a creative agency or in-house team with clarity.
• Comfortable operating in fast-paced, early-stage environments with ambiguity.
• High degree of initiative, self-motivation, and ownership.
• BA in Marketing, Economics, Statistics, Business, or equivalent years of experience.

Preferred

• Experience with creator/influencer paid (whitelisting, Partnership Ads, Spark Ads) is a plus.
• Hands-on experience with YouTube, Amazon Ads, and TikTok as part of channel expansion.

Benefits

• Includes performance bonus, 401(k), and full health benefits.