Responsibilities

• Collaborate with CPA firms that run a digital practice and are Sage Intacct value added resellers, to plan and execute co-marketing campaigns that drive demand and generate sales qualified opportunities (SQOs).
• Serve as the primary marketing contact for assigned VAR (value-added reseller) partners, fostering strong relationships and ensuring alignment with Sage’s strategic goals.
• Build referral programs to activate CPA firm referrals.
• Collaborate with Partner Sales, Product Marketing, and internal Performance Marketing teams to support partner marketing initiatives and campaigns.
• Provide strategic and consultative guidance to partners on marketing best practices, campaign execution, and performance optimization.
• Track, measure, and report on partner campaign performance and planned activities, including insights into what’s working well and where improvements are needed.
• Manage partner MDF (Market Development Funds) and ensure effective utilization and ROI.
• Support partner enablement through marketing content, tools, and training.
• Lead monthly and quarterly business reviews with partners and Sage Partner Sales Leadership to assess marketing impact and identify growth opportunities.
• Stay current on industry trends and competitor activities to inform partner strategies.

Requirements

• 5 years of experience marketing accounting and financial management software or ERP solutions
• A background as an accountant or experience marketing at or to CPA firms.
• Demand gen marketing experience including lead flow, campaign strategies and tactics preferred.
• Experience tracking integrated campaign and funnel performance—from MQL through SQL—and using analysis to identify gaps, measure results, and optimize co-marketing programs
• Ability to build trusted, consultative partner relationships and influence adoption of marketing programs to deliver measurable results.
• Excellent cross-functional collaboration and effective communication skills.
• Creative problem-solving abilities and a bias for action.
• Effective communication skills, both written and verbal.

Benefits

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)