Responsibilities

• Creating, managing, and optimising paid search campaigns across Google Ads — always with a sharp eye on performance against KPIs
• Owning day-to-day client communication across your portfolio — building trusted relationships and providing strategic advice, not just reporting numbers
• Developing paid search strategy plans in collaboration with the Head of Paid Media — contributing your own thinking at every stage
• Conducting daily account checks to identify issues and opportunities before clients do
• Managing and developing up to two direct reports — supporting their growth through regular 1-1s, constructive feedback, and hands-on guidance
• Ensuring paid search best practices are implemented consistently across all managed campaigns and by your direct reports
• Liaising with Google and Microsoft strategists to stay ahead of platform developments and maximise account performance
• Using AI tooling to improve campaign efficiency and automate repeatable processes
• Contributing to new business proposals, paid search audits, and award entries
• Keeping Google Ads certification current

Requirements

• 3+ years' paid search experience, ideally agency-side, with proven results managing Google Ads at scale
• Strong campaign creation and optimisation experience — you know what good looks like and you can prove it
• Google Ads certified — current and maintained
• Strong client relationship management skills — you present with confidence and handle difficult conversations without escalating everything
• Solid campaign planning capabilities — budgeting, forecasting, and performance management across multiple accounts simultaneously
• Experience managing or mentoring direct reports — you've developed people, not just worked alongside them
• Commercially minded and analytically strong — you work with data confidently and translate it into clear strategic recommendations
• Comfortable using AI tooling to improve campaign efficiency and workflow automation

Preferred

• - iGaming or regulated-sector experience — we'll get you up to speed if not
• - Microsoft Ads certified or actively working towards it
• - Experience liaising directly with Google or Microsoft platform partners
• - Contribution to new business proposals, audits, or award entries
• - Experience training others internally on paid search best practices