Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, LinkedIn, and Meta.
• Set up campaigns, including:
• Conducting keyword research, audience research, and competitor analysis to determine campaign approach
• Creating and optimizing landing pages
• Developing ad copy and strategy (independently for some platforms, in conjunction with our design/social team for video/image assets)
• Coordinating with our lifecycle team to ensure appropriate lead generation follow-up and nurturing
• Monitor campaign performance, optimizing ads, targeting, and budgets to meet or exceed KPIs.
• Generate regular reports with insights and strategic recommendations.
• Stay up to date on industry trends and platform changes to ensure campaigns are cutting-edge and compliant.
• Manage advertising budgets to ensure efficient spend and high ROI.

Requirements

• 3+ years of experience in paid advertising
• Proficiency with ad management platforms, including Google Ads and Meta Ads Manager
• Strong analytical skills with the ability to interpret data and make strategic adjustments
• Experience in budgeting and optimizing campaigns for maximum impact
• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Certification in Google Ads, Facebook Blueprint, or other relevant platforms

Preferred

• Knowledge of A/B testing and conversion rate optimization techniques
• Experience with retargeting, display advertising, and advanced audience segmentation
• Familiarity with additional platforms beyond Google Ads and Meta, such as Nextdoor and Reddit

Benefits

• Optional 4-day work week after a 30-day probationary period (work four 9’s or any combination totaling 36 hours a week)
• Flexible working hours and a 100% remote environment
• 100% employer-paid medical, dental & vision (employee only)
• 4 weeks PTO
• 12 paid holidays
• 6 personal days
• 4 optional days (use this time to volunteer or attend a conference)
• 401k with 1:1 match up to 3%