Senior Online Marketing Manager at TCL | Irvine, CA

Senior Online Marketing Manager

Irvine, CA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Own the multi-channel demand engine and digital experience for TCL North America, focusing on qualified engagement, site-driven conversions, and data-driven lifecycle marketing.

Growth and lifecycle ownership: Demand gen across video, social, display, native, and website experiences with tight ROI discipline.
Digital experience: TCL.com strategy, UX optimization, content ecosystems, and traffic routing that supports DTC and retail goals.
Data, personalization, and analytics: CRM, first-party data, segmentation, and performance measurement that tie into business growth.

Job Description

Strategic Demand Generation and Paid Media Leadership
Lead the development and execution of integrated upper- and mid-funnel demand generation strategies across Video, Social, Display, Native, and emerging digital channels to drive qualified consumer engagement and business growth.
Develop scalable media frameworks that accelerate the path from product discovery to purchase while improving marketing efficiency and consumer acquisition quality.
Oversee audience segmentation, targeting, and personalization strategies to engage consumers across multiple stages of the decision-making journey.
Manage media investment strategy, budget allocation, forecasting, and performance optimization to maximize ROI and align with broader business objectives.
Partner closely with agency and platform partners to identify innovation opportunities, beta programs, and emerging media capabilities.
Digital Experience and Website Strategy (TCL.com)
Own the strategic vision and performance of TCL.com as a central destination for brand storytelling, product education, consumer engagement, and conversion influence.
Lead cross-functional initiatives to optimize user experience, site architecture, content strategy, and consumer pathways that improve engagement and purchase intent.
Maximize experience with TCL.com and drive high quality digital traffic through more efficient and performance-focused advertising strategies.

Drive SEO and organic growth strategies through technical optimization, content development, and consumer-intent-driven experiences.
Oversee the development of high-impact digital content ecosystems including product pages, editorial experiences, buying guides, landing pages, and interactive consumer journeys.
Establish and optimize traffic routing strategies that support both DTC objectives and retail partner conversion goals. Acts as main support for all open Market retail ecosystems, including Amazon, D2C, and other ecommerce platforms.

CRM, Lifecycle Marketing and First-Party Data Strategy
Lead CRM and lifecycle marketing strategies designed to capture, nurture, and convert consumer demand across the customer lifecycle.
Drive first-party data acquisition initiatives and audience development strategies that strengthen long-term consumer engagement and marketing effectiveness.
Oversee email marketing, lead nurturing, and retention programs focused on improving engagement, loyalty, and conversion readiness.
Partner with analytics and customer insights teams to develop segmentation and personalization strategies that improve lifecycle performance.

Analytics, Insights and Performance Optimization
Establish a holistic performance measurement framework across media, website, CRM, and content initiatives to evaluate contribution to business growth.

TCL

TCL was established in 1981, started out producing magnetic tape and eventually expanded the business to smart terminals production, semiconductor displays, new energy photovoltaic, industrial finance and investment. Established in 1981, TCL expanded its business into wild range of fields including telephones, televisions, mobile phones, refrigerators, washing machines, air conditioners, and smart health electrical appliances etc. Based on AI x IoT, bring more smart and healthy life products and services to our customers, and making life more intelligent.As a globalization group, TCL currently has more than 120,000 employees, 28 research institutes, more than 10 jointly operated labs, and 22 manufacturing and processing bases. It has set up sales organizations in more than 80 countries and regions, global business in more than 160 countries and regions.

Founded in 1981

CHN

8.4K employees (575 in marketing)

www.tcl.com