Responsibilities

• Leading paid digital media strategy and execution across multiple accounts
• Building thoughtful media plans that connect client goals, audience insights, channel strategy, and measurable outcomes
• Staying hands-on in campaign setup, trafficking, optimization, pacing, reporting, and performance analysis
• Translating campaign data into clear, actionable insights and client-ready recommendations
• Strengthening the connection between media strategy, analytics, and creative
• Partnering closely with account, analytics, creative, and strategy teams
• Bringing clarity and confidence to client conversations
• Identifying opportunities to test new platforms, tools, tactics, and approaches
• Mentoring junior team members and helping them grow their planning, buying, and analytical skills
• Contributing to a collaborative, curious, and evolving media practice

Requirements

• Ability to commute to our Boston office two days per week, Tuesday and Wednesday
• Bachelor’s degree or equivalent experience
• Approximately 6–10+ years of paid media experience, preferably within an agency environment
• Direct experience planning, buying, optimizing, and reporting on paid digital campaigns
• Hands-on experience with paid digital channels such as programmatic display, paid search, paid social, online video, digital audio, native, or other performance media channels
• Experience with ad-serving and campaign management platforms such as Google Campaign Manager, CM360/DCM, or similar tools
• Strong analytical skills and comfort translating data into insights and recommendations
• Advanced Excel and PowerPoint skills
• Strong communication, organization, and time-management skills
• Experience contributing to client conversations and presenting media recommendations

Preferred

• Familiarity with media research tools such as Kantar, Comscore, Nielsen, Resonate, MRI-Simmons, or similar platforms is a plus