Responsibilities

• Shape the future of Microsoft's global media strategy by developing innovative, full-funnel media plans that drive business growth, customer engagement, and brand impact across digital and traditional channels.
• Lead high-visibility campaigns at scale, leveraging expertise across paid social, search, programmatic, video, audio, out-of-home (OOH), and emerging media platforms to create meaningful customer experiences throughout the buyer journey.
• Drive media innovation by identifying new opportunities , testing emerging technologies, and partnering with media platforms, agencies, and industry leaders to influence the future of advertising and marketing excellence.
• Champion data-driven decision making by translating customer insights, audience intelligence, and campaign performance into actionable strategies that improve effectiveness, optimize investment, and accelerate business results.
• Partner across a diverse ecosystem of stakeholders , including Marketing, Product, Engineering, Analytics, Data Science, MarTech, Finance, and Agency teams, to align media investments with Microsoft's strategic priorities and product go-to-market objectives.
• Advance first-party data activation and measurement capabilities by leveraging customer data platforms, CRM ecosystems, cloud analytics, clean room technologies, and privacy-centric solutions to improve audience engagement and marketing performance.
• Explore the intersection of media , AI, and technology, applying emerging capabilities such as generative AI, machine learning, and advanced automation to enhance planning, optimization, measurement, and campaign execution.
• Influence and inspire without authority , building trusted partnerships across highly matrixed teams and creating alignment around shared goals, priorities, and business outcomes.
• Ensure operational reliability and responsible advertising practices by managing investments effectively, maintaining brand safety standards, and delivering campaigns with integrity, compliance, and accountability.
• Foster a culture of continuous learning and experimentation , encouraging curiosity, innovation, and diverse perspectives while helping Microsoft remain at the forefront of media and marketing transformation.

Requirements

• Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side
• OR equivalent experience.

Preferred

• Masters Degree in in Business, Advertising, Marketing, or Communications related field AND 6+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience.
• - 8+ years experience in media, marketing, or advertising on the client or agency side.
• - 8+ years experience working across offline paid media channels (e.g., broadcast TV, cinema, print, audio, out of home [OOH]).
• - 8+ years experience working across digital media channels (e.g., pay-per-lead, social, SEM, programmatic buying, addressable TV).
• - 8+ years experience using data-driven media tactics, including advanced targeting models, measurement and learning plans, making optimizations based on data.
• - 8+ years experience managing projects (e.g., communications, internal stakeholder management timelines, prioritization, road mapping).
• - 8+ years experience search engine marketing campaigns (e.g., keyword governance, ad copy creation, audience targeting).
• - 8+ years experience paid social experience (e.g., Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, and YouTube).