Senior Media Relations Strategist at NMDP | USA

NMDP

Senior Media Relations Strategist

USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive PR strategy and campaigns for NMDP patient and provider audiences, managing plans from ideation to measurement.

Own development and execution of integrated PR plans and campaigns.
Must-have: 8+ years in media relations and newsroom experience.
Standout: Manages agency partnerships, budgets and cross-functional alignment.

Job Description

Responsibilities

Lead the creation and implementation of integrated Public Relations plans, projects and campaigns for NMDP patient and provider audiences, crafting strategies and managing projects from ideation through development and implementation.
Promote key research breakthroughs and clinical partnerships instrumental to advancing NMDP’s brand reputation and thought leadership; collaborate with enterprise marketing to ensure effective media coverage.
Develop relationships with key media contacts and influencers and provide support for issues and crisis management.
Develop communications and resources: develop strategies for PR activations to support patient and provider initiatives and goals, drive network and clinical influencer brand affinity.
Communicate proactively with recommendations, plans, project status, issues, barriers and solutions; develop editorial calendars across earned media tactics.
Direct PR agency to create strategies and define project approaches for earned media tactics; develop resources or execute communications.
Develop strategies, plans and initiatives around influencer opportunities and media outlets to drive awareness, brand affinity and registry recruitment.
Leverage Meltwater to track and tag coverage for patient, donor and campaign media results.
Create and manage project timelines through Asana, including tracking tasks and budget; ensure on-time, on-budget completion from concept through implementation and measurement; manage budgets across funding sources.
Develop and maintain effective working relationships with stakeholders; meet regularly to align on goals and projects.

Requirements

Knowledge of: Media and/or newsroom operations and news story cycles
Non-profit and health industries
Bachelor’s degree in Public Relations, Marketing, Mass Communications or related field or equivalent.
8+ years of progressive experience in media relations

Preferred

Familiarity with Meltwater or Muckrack for reporting
Experience using Asana for project management
Familiarity with clinical research promotion methodologies and key publications

Benefits

NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits.
Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees.

NMDP

Introducing NMDP, formerly known as the National Marrow Donor Program and Be The Match. Our name has changed but our mission has not: We save lives through cell therapy. At NMDP, we believe each of us holds the key to curing blood cancers and disorders. As a global nonprofit leader in cell therapy, NMDP creates essential connections between researchers and supporters to inspire action and accelerate innovation to find life-saving cures. With the help of blood stem cell donors from the world’s most diverse registry and our extensive network of transplant partners, physicians and caregivers, we’re expanding access to treatment so that every patient can receive their life-saving cell therapy. NMDP. Find cures. Save lives.Learn more about our career opportunities at www.nmdp.org/what-we-do/about-us/careers

Founded in 1987

Minneapolis, Minnesota, USA

2.3K employees (136 in marketing)

www.nmdp.org