Senior Media Planner/Buyer

Schaumburg, IL (On-site)

$83K/yr – $125K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the planning and scheduling of broadcast media campaigns, translating TV impressions and radio CUME into CPM-informed media plans.

  • Broadcast Planning: Plan client media schedules using proprietary buying software.
  • Rate Negotiation & Optimization: Negotiate rates on unsold ads.
  • Channel Knowledge: Apply TV impression, Radio Cume, and CPM translation to guide buys.

Job Description

Responsibilities

  • Plan client media schedules using our proprietary media buying software platform.
  • Negotiate rates on unsold ads

Requirements

  • 5 plus years of broadcast media planning and buying experience
  • thorough working knowledge of broadcast media and how TV impressions and Radio Cumes work and how those numbers translate to CPMs
  • ability to use our proprietary media buying software platform to plan client media schedules
  • Must be onsite in Schaumburg, IL
  • Using our proprietary media buying software platform to plan client media schedules
  • Must have a thorough working knowledge of broadcast media on how TV impressions and Radio Cumes work and how those numbers translate to CPMs

Benefits

  • Health insurance
  • Paid time off
  • Vision insurance
  • PTO
  • Vacation
  • Holidays
  • Weekly Pay
  • Flexible Hours
  • Great Location (Right off Hwy 90 & 53 – Across from Woodfield Mall)
  • A fun, high-energy, performance-driven culture
Primedia Network logo

Primedia Network

PRIMEDIA Network, Inc. (www.primedianetwork.com) is the nations largest media representation firm and includes 1400 Local Network TV Channels in over 200 markets, 100's of Cable TV Channels, available in 62 markets nationwide. PRIMEDIA also has access to 2000 Local Radio Stations, 100 National Newspapers, OTT and 1000’s of Billboards across the country.

Founded in 1990
Schaumburg, Illinois, USA
26 employees (8 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Monthly Google Ads Budget
$46.8K
Traffic Source Mix
Search
32.3%
Direct
45.9%
Referral
5.6%
Social
14.9%
Paid
1.2%

Headcount Trend

Current headcount: ~26

Marketing Team

Marketing Team Size
7 (27% of company)

Funding

Last Raise
Series A, 5 years ago

Funding History

  • Oct 2021
    Series A