Responsibilities

• Lead the development of complex, multi-channel media plans, audience frameworks, channel strategies, and investment recommendations
• Translate client objectives, audience insights, market considerations, and performance data into clear strategic media recommendations
• Analyze campaign performance and independently determine optimization strategies, investment shifts, and recommended next steps
• Lead development of performance narratives that connect campaign results to broader client goals, learnings, and future strategy
• Present media strategies, recommendations, performance insights, and trade-offs in client-facing discussions
• Provide strategic guidance on vendor and platform opportunities, evaluating fit based on client objectives, audience needs, performance, and investment considerations
• Partner with Creative, Analytics, Ad Ops, Account, and other cross-functional teams to shape integrated campaign strategy and execution
• Mentor Media Planners and Associate Media Planners through coaching, feedback, work review, and day-to-day strategic guidance
• Identify opportunities to improve planning methodologies, processes, tools, documentation, and team standards
• Maintain and oversee planning documentation, forecasting inputs, budget frameworks, and performance models for assigned accounts or initiatives

Requirements

• 4–6+ years of experience in media planning, buying, or a related discipline
• Deep working knowledge across digital, social, programmatic, and other relevant media channels
• Demonstrated ability to lead complex, multi-channel media strategy and develop recommendations based on client goals, audience insights, budgets, and performance data
• Strong analytical judgment with the ability to interpret complex data, evaluate trade-offs, and determine appropriate strategic and optimization actions
• Strong presentation and client-facing communication skills
• Experience guiding or mentoring junior team members
• Ability to independently manage complex planning initiatives, competing priorities, and multiple stakeholders
• Experience with media planning tools, analytics platforms, forecasting tools, spreadsheets, and media systems

Benefits

• Comprehensive benefits package, including medical, dental, vision
• 401k matching contribution
• Generous paid time off compensation
• Flexible work schedule
• Paid volunteer opportunities and company supported charitable events
• Collaborative, creative and fun team environment with professional growth opportunities