Senior Media Planner

New York City, NY (On-site)

$70K/yr – $75K/yrSenior Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and refine media planning work across client teams, focusing on multi-channel strategy, measurement alignment, and delivery governance; will own partnership collateral, competitive insights, and cross-functional collaboration to translate business goals into media plans.

  • Ownership of cross-channel media planning with strong emphasis on measurement taxonomy and reporting.
  • Collaborates with Partnerships Investments and analytics to surface insights and optimize spend
  • Supports client readiness, deliverables, and presentation development with data-backed recommendations.

Job Description

Responsibilities

  • Attend client status meetings: take notes, summarize next steps, provide to Supervisor/Manager for approval before distributing bullet pointed list of job holder’s main responsibilities
  • Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended specialty teams
  • Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients
  • Support 1-2 accounts, pending scale and complexity of business and scope of deliverables
  • Research and develop media plan scenarios for assigned clients
  • Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations
  • Support presentation development with research, creating check-ins throughout timeline, participating in discussion, and contributing to/prepare/write slides for client presentation decks
  • Partner with analytics team to implement measurement objectives and taxonomy
  • Support campaign implementation and execution, QA, monitoring/optimizing, and conduct insightful reporting
  • Utilize IGNITE planning strategy process (Implement business intelligence, generate multiple audience segments, Navigate the investment, tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role

Requirements

  • 2+ years of media planning experience
  • Experience planning or buying, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc.
  • Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage time and show superb organizational skills and the ability to meet deadlines
  • Demonstrate excellent verbal, written and presentation skills and ability to think on your feet
  • Strong mathematical abilities
  • Proficient computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI
  • Must be able to occasionally travel to supported markets or client events

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
Search
42%
Direct
43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
7

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