Responsibilities

• Own end-to-end planning and activation workflows for assigned global paid media campaigns across PlayStation hardware and software titles.
• Translate approved media strategies into tactical media plans while proactively identifying risks, opportunities, and tradeoffs that could influence campaign outcomes.
• Evaluate media recommendations across channels, markets, and audiences, providing clear rationale and optimization recommendations that improve campaign effectiveness and business outcomes.
• Shape integrated tactical media plans that translate strategy into effective campaign execution across markets and channels.
• Partner with internal stakeholders and agency teams to develop media plans that align with marketing objectives and audience strategies.
• Drive tactical media plans through stakeholder review and approval, building alignment and addressing feedback throughout the planning process.
• Own creative readiness for campaign launch, coordinating specifications, asset delivery, trafficking requirements, and landing page inputs with agency partners.
• Lead day-to-day agency engagement, providing direction, resolving executional issues, and holding partners accountable for delivery.
• Serve as a trusted media advisor to cross-functional stakeholders, providing recommendations on channel strategy, audience planning, measurement, and emerging media opportunities.
• Lead campaign performance reviews in partnership with agency and internal teams, translating results into actionable recommendations that improve future planning and investment decisions.

Requirements

• 8+ years of paid media, integrated media planning, or digital marketing experience.
• Experience planning and managing large-scale global or multi-market paid media campaigns.
• Deep expertise across digital media channels - including programmatic, paid social, paid search, online video, and emerging media - paired with a strong understanding of integrated media planning principles across both digital and offline channels.
• Demonstrated ability to lead agency partners, evaluate recommendations, and influence strategic media decisions.
• Strong understanding of media planning fundamentals, including audience strategy, channel mix, reach and frequency, pacing, optimization, and measurement.
• Experience managing complex campaign timelines, budgets, creative workflows, and stakeholder approvals.
• Excellent analytical, project management, and communication skills with the ability to translate complex information into clear recommendations.
• Demonstrated AI proficiency, with the ability to effectively leverage AI to improve productivity, accelerate analysis, strengthen decision-making, and enhance the quality of work.
• Advanced PowerPoint and Excel skills, with experience using media reporting tools, campaign trackers, and planning documentation.

Preferred

• Bachelor’s degree, MBA, or equivalent experience.
• Experience working within a global matrix organization.
• Experience in gaming, entertainment, technology, consumer electronics, streaming, or direct-to-consumer marketing.
• Experience supporting campaign localization, creative versioning, or dynamic creative workflows.
• A process-oriented mindset with a passion for continuous improvement and operational excellence.

Benefits

• In addition, this role is eligible for benefit offerings that include medical, dental, and vision.