Responsibilities

• Develop, launch, manage, and optimize CTV and programmatic advertising campaigns across multiple DSPs and media platforms.
• Create comprehensive media strategies that align with client objectives, audience targeting requirements, and performance goals.
• Manage and allocate advertising budgets efficiently while maintaining profitability and maximizing ROI.
• Monitor campaign performance daily and optimize toward key metrics including CPA, ROAS, CPM, CPCV, CTR, view-through conversions, and incremental lift.
• Conduct audience, inventory, placement, and creative testing to improve campaign performance and scalability.
• Collaborate with creative teams to develop high-performing video, display, native, and CTV ad creatives.
• Analyze large datasets and performance reports to identify trends, opportunities, and actionable insights.
• Build and maintain reporting dashboards and present campaign performance, recommendations, and strategic insights to internal stakeholders and clients.
• Evaluate and implement new audience targeting strategies, data providers, inventory sources, and emerging advertising technologies.
• Stay current on industry developments, privacy regulations, attribution methodologies, and evolving programmatic and CTV best practices.

Requirements

• Minimum of 5+ years of experience in digital media buying, with significant hands-on experience in CTV and programmatic advertising.
• Deep understanding of DSPs and programmatic buying platforms such as The Trade Desk, DV360, StackAdapt, Yahoo DSP, Basis, Amazon DSP, or similar platforms.
• Strong knowledge of CTV ecosystem fundamentals, including inventory sources, audience targeting, measurement, attribution, and optimization methodologies.
• Experience managing six-figure to seven-figure monthly advertising budgets.
• Proven ability to analyze campaign data and make strategic decisions that improve efficiency, scale, and profitability.
• Strong understanding of attribution models, conversion tracking, audience segmentation, and performance measurement.
• Advanced proficiency with reporting and analytics tools, including Google Analytics, Looker Studio, Excel, Google Sheets, and other business intelligence platforms.
• Experience with direct response, lead generation, eCommerce, or customer acquisition campaigns.
• Exceptional analytical, problem-solving, and decision-making skills.
• Strong verbal and written communication skills with the ability to present performance insights and recommendations clearly.

Preferred

• Preferred experience working with healthcare, finance, insurance, home services, legal, or other lead generation verticals.
• Knowledge of first-party data strategies, identity resolution, and privacy-compliant audience targeting.