Senior Marketing Manager - Preserving & Maintaining London Buildings
Spectrum Specialist Support
London, UK (Remote)
£50K/yr - £70K/yrIn-houseFull-timeSenior level3+ years exp.
16 hrs ago
Senior Marketing Strategy & Planning Manager
Basingstoke, Reading, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-unit marketing planning in a multi product setup and turn business priorities into measurable plans while using customer insight and market trends to spot opportunities and guide future activity.
- Growth planning and governance: Lead annual and quarterly marketing planning across multiple business units to maximise value.
- Insight-led opportunity shaping: Use customer insight and performance data to identify opportunities and steer future activity.
- Stakeholder alignment and cross functional influence: Build trusted relationships with senior leaders to align priorities in a matrix organisation.
Job Description
Responsibilities
- Lead the development and delivery of integrated marketing strategy and planning across multiple business units and products.
- Translate commercial priorities into clear, measurable marketing plans that align with wider business objectives.
- Build strong relationships with senior stakeholders to align priorities and influence decision making across a complex matrix organisation.
- Drive annual and quarterly marketing planning, ensuring activity is prioritised effectively and delivers maximum value.
- Use customer insight, market trends and performance data to identify opportunities and shape future marketing activity.
- Continuously improve marketing planning processes, governance and collaboration across teams.
Requirements
- Experienced with developing and delivering marketing strategy and planning within a larger-scale complex multi-product organisational environment or partnering with larger enterprise clients in an agency environment.
- A broad marketing background with a strong understanding of integrated marketing and how different channels work together to deliver commercial and customer outcomes.
- Proven ability to influence and build trusted relationships with senior stakeholders, navigating multiple business units and competing priorities within a matrix organisation.
- Able to use customer insight, market trends and performance data to identify opportunities and shape strategic marketing decisions.
- Commercially minded, with experience translating business objectives into clear, measurable marketing plans that drive growth.
- Strong communication and collaboration skills, with the ability to bring people together, simplify complexity and influence decision making at all levels.
Benefits
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
The AA
Since 1905, we have been committed to putting drivers first with innovative thinking and award-winning services. And today we offer even more than ever. We have a driving service for pretty much anything you’ll ever need. Insurance, servicing and repair, driving lessons, buying and financing cars, roadside assistance and much more. Our members have an unshakeable confidence because they have a multi-service driving partner for life. So, no matter what’s around the corner, it really is OK when you’re with the AA.
