The AA logo

The AA

Brand · Motor Vehicle Manufacturing

Company overview

Since 1905, we have been committed to putting drivers first with innovative thinking and award-winning services. And today we offer even more than ever. We have a driving service for pretty much anything you’ll ever need. Insurance, servicing and repair, driving lessons, buying and financing cars, roadside assistance and much more. Our members have an unshakeable confidence because they have a multi-service driving partner for life. So, no matter what’s around the corner, it really is OK when you’re with the AA.
Founded in 1905
Basingstoke, England, GBR
4.2K employees (151 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +10.5% year over year

Funding

Total funding

$291.8M

Last raise

$291.8M

Debt Financing, 1 years ago

Funding history

Apr 2025

Debt Financing AA · $291.8M

Audience

Monthly website visitors
6.1M
Month over month+2.4%
Quarter over quarter+6%
Top sourceSearch (57.5%)
Ad budget per month$0.0
Average search rank61.2
Traffic source mix
Search
57.5%
Direct
26.9%
Referral
6.5%
Paid referral
2.8%
Social
1.8%

LinkedIn followers

Follower count and growth

Total followers

38.7K

12-mo growth

+15.6%

Monthly growth

+2.7%

News

Links