Responsibilities

• Develop and implement demand generation strategies to drive new enterprise client sales.
• Define customer engagement priorities through a multi-channel marketing approach.
• Establish and achieve KPIs and revenue targets for major marketing campaigns.
• Manage key vendors supporting paid search and in-app product marketing in partnership with Director of Marketing.
• Collaborate with the Communications team on brand messaging, social media and publicity initiatives.
• Partner with product management / development and sales team to execute GTM strategies and brand promotions.
• Create and manage marketing plans and budgets to meet revenue goals and client needs.
• Ensure timely delivery of marketing activities through effective stakeholder communication.
• Monitor, analyze, and optimize digital marketing campaigns to maximize performance.
• Use data insights to develop strategic and tactical action plans and measure success.

Requirements

• Bachelor's degree
• Advanced Certifications plus: Marketing Management Technology, Digital Marketing, Brand Management.
• 3-5+ years of experience in multi-channel marketing campaigns from strategy through execution.
• Experience marketing SaaS products and B2C digital platforms preferred.
• Experience using marketing automation, content management and project management tools to execute campaigns and track performance. (HubSpot, Monday.com, MS Teams, Word Press or similar).
• Strong analytical skills leveraging excel and other Microsoft Office tools to help analyze campaigns.
• Demonstrates knowledge of current marketing practices, trends, and opportunities.
• Ability to translate strategies into objectives and action plans with measurable outcomes.
• Excellent communication abilities and exceptional time management and organizational acumen.

Preferred

• Experience marketing SaaS products and B2C digital platforms preferred.

Benefits

• comprehensive benefits package that includes paid vacation and sick time, health/dental/vision insurance, 401k with generous company match immediately vested, company paid basic life insurance, short-term and long-term disability coverage. Additional voluntary benefit offerings are available such as critical illness insurance, flexible spending accounts, and pet insurance.