Senior Marketing Reporting and Analytics Specialist

Bournemouth, Bournemouth, Christchurch and Poole, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

Job Summary

Own the design, development and continuous improvement of marketing reporting and analytics platforms, delivering actionable insights to marketing and business leaders.

Lead reporting assets and data models across Power BI and Adobe Analytics
Translate complex datasets into clear business recommendations

Job Description

Responsibilities

Own the design, development and continuous improvement of marketing reporting and dashboard solutions using Power BI and Adobe.
Act as the marketing subject matter expert for Adobe Analytics, delivering meaningful digital and customer insights.
Build and maintain reporting assets, ensuring consistent KPI definitions, calculations and visual standards.
Within Databricks use advanced SQL to extract, transform and analyse large, complex datasets from multiple sources.
Develop reusable data models and reporting structures that improve efficiency and reporting accuracy.
Conduct deep-dive analysis across campaign performance, customer behaviour, performance, attribution and ROI.
Translate complex datasets into clear, actionable recommendations for marketing and business leaders.
Support evidence-based decision making by identifying trends, opportunities and performance drivers.
Develop and refine measurement frameworks, attribution methodologies and KPI hierarchies.
Work closely with Data teams, IT, Digital Distribution team, Trading and Finance teams to maximise business performance and ROI’s.

Requirements

Proven expertise in Adobe suit including Analytics, Launch, Edge and AEP.
Strong hands-on experience using SQL for complex querying, data transformation and analysis.
Dashboard development and digital performance measurement.
Significant experience designing and building advanced Power BI solutions, including data modelling and DAX.
Experience working within marketing analytics, digital analytics, business intelligence or related analytical environments.
Strong understanding of marketing performance measurement, attribution and customer journey analytics.
Excellent numerical, analytical and problem-solving skills.
Ability to interpret complex information and present insights clearly to both technical and non-technical audiences.
Strong stakeholder management and communication skills.
Experience developing dashboards, reports and automated analytical solutions.

Preferred

Experience with additional analytics, tag management or digital measurement tools such as Adobe Launch, Google Analytics, Tealium or GTM.
Knowledge of A/B testing, experimentation frameworks and statistical analysis techniques.
Experience using Python, R or similar tools for advanced analytics and marketing use cases.
Exposure to cloud-based data platforms such as Azure, AWS, GCP, Snowflake or BigQuery.
Familiarity with CRM, CDP, marketing automation and paid media platforms.
Experience developing predictive analytics, propensity models or automated insight solutions.
Responsible Artificial Intelligence usage.

Benefits

Flexible buy/sell holiday options
Hybrid working
Annual performance related bonus
Contributory pension scheme
Development days
A discount up to 50% on a range of insurance products including car, home and pet
Retail discounts
Volunteering days

Marketing Team

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