Responsibilities

• Reporting into the Associate Director of Marketing, the Senior Marketing Operations Manager will play a central role in building, optimising, and maintaining the University’s marketing automation infrastructure in Marketo across multiple Student Recruitment teams.
• This role focuses on designing and implementing scalable, effective workflows, email programmes, and data processes within Adobe Marketo Engage to enhance recruitment and engagement activity across key audiences.
• The post holder will provide leadership, guidance and training, and be accountable for providing accessible documentation to Student Recruitment colleagues to improve their confidence and proficiency in using Marketo.
• This includes providing technical guidance, documentation, and best-practice recommendations for campaign setup, data usage, and system processes.
• The role will also work with colleagues in the University's ITDS team to support alignment between Marketo and other strategic platforms such as Salesforce and SITS.

Benefits

• University of London Benefits www.london.ac.uk