Senior Marketing Manager at YipitData | USA | $150K/yr – $160K/yr

Senior Marketing Manager

USA (Remote)

$150K/yr – $160K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own Investor marketing strategy and multi-channel demand gen that ties to revenue, driving awareness, pipeline, and expansion for data products.

Own end-to-end GTM for investor audiences with messaging and launches.
Build multi-channel programs across email, webinars, events, paid media, and content.
Partner with Revenue, Product, and Client Strategy to optimize funnel, lifecycle, and renewals.

Job Description

Responsibilities

Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives and revenue targets.
Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion.
Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities and strategic initiatives.
Take ownership of key projects from concept through execution, ensuring alignment across stakeholders and timely delivery.
Drive marketing initiatives independently while maintaining strong cross-functional communication and stakeholder alignment.
Develop and manage multi-channel demand generation programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaigns.
Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates.
Partner with Revenue teams to continuously improve lead management processes, scoring, routing, and funnel performance.
Own campaign planning, execution, and performance analysis across the full customer journey.
Lead go-to-market planning and execution for new datasets, products, features, and coverage launches.

YipitData

4.1 Glassdoor

YipitData is the leading market research and analytics firm for the disruptive economy and most recently raised $475M from The Carlyle Group at a valuation of over $1B. Every day, our proprietary technology analyzes billions of alternative data points to uncover actionable insights across sectors like software, AI, cloud, e-commerce, ridesharing, and payments.Our data and research teams transform raw data into strategic intelligence, delivering accurate, timely, and deeply contextualized analysis that our customers—ranging from the world’s top investment funds to Fortune 500 companies—depend on to drive high-stakes decisions. From sourcing and licensing novel datasets to rigorous analysis and expert narrative framing, our teams ensure clients get not just data, but clarity and confidence.We operate globally with offices in the US (NYC, Austin, Miami, Mountain View), APAC (Hong Kong, Shanghai, Beijing, Guangzhou, Singapore), and India. Our award-winning, people-centric culture—recognized by Inc. as a Best Workplace for three consecutive years—emphasizes transparency, ownership, and continuous mastery.--What It’s Like to Work at YipitData:YipitData isn’t a place for coasting—it’s a launchpad for ambitious, impact-driven professionals. From day one, you’ll take the lead on meaningful work, accelerate your growth, and gain exposure that shapes careers.If your ambition is matched by your work ethic—and you're hungry for a place where growth, impact, and ownership are the norm—YipitData might be the opportunity. We're hiring. Come join the future of data-driven market research: yipitdata.com/careers

Founded in 2013

New York, New York, USA

731 employees (25 in marketing)

yipitdata.com

77% recommend to a friend

84% CEO approval