Senior Marketing Manager US at implicity | New York City, NY | $110K/yr – $130K/yr

implicity

Senior Marketing Manager US

New York City, NY (Remote)

$110K/yr – $130K/yrSenior Level5+ years expPermanent

Posted 3 months ago

Job Summary

Own US product marketing and demand gen with clear ownership of messaging, collateral, ABM, and paid channels.

Growth ownership: build US product marketing messaging, sales enablement, and collateral to drive physician adoption US.
Demand gen & ABM: lead end-to-end US campaigns, segment and optimize copy and email cadences, and maintain CRM hygiene with RevOps.
Field & events: define US events strategy and design pre/post-show sequences to convert booth traffic into pipeline.

Job Description

Responsibilities

Product Marketing & Sales Enablement — refine US positioning strategy and build US-specific collateral
Localize Implicity's messaging for the US market, adapt core positioning to US healthcare dynamics
Build and maintain US-specific sales collateral (pitch decks, battle cards, ROI calculators, clinical one-pagers)
Run market intelligence and produce actionable briefs for US Sales and global teams
Create content for US audiences (clinical updates, product news, case studies)
Support strategic marketing initiatives (Medical Advisory Board engagement, product roadmap feedback loops)
Communication, Demand Generation & Direct Outreach — own US demand generation strategy end-to-end and execute it
Own end-to-end US ABM campaigns including strategy, segmentation, copywriting, email cadences, sequences
Own US paid acquisition budget and channel mix (Google Ads, LinkedIn Ads, industry sponsorships) and maintain CRM hygiene with RevOps
Field Marketing & Event Activation — define US events strategy and execute commercially impactful participation

Requirements

5–8 years of B2B marketing experience in MedTech, Digital Health, or Healthcare SaaS
Track record of delivering results in product marketing (messaging, positioning, sales enablement) and demand generation (campaigns, lead nurturing, email marketing)
Autonomy to write strategy and execute tasks without delegation
Exceptional copywriting skills translating complex clinical AI data into physician-friendly copy
Hands-on with marketing and CRM tools (Salesforce, Brevo or equivalent)
Ability to work with a European-based global team while driving local US results
Comfortable presenting to leadership and ability to onboard and engage cross-functional teams

Preferred

Strong advantage: cardiology or RPM experience
Hands-on interest in AI and how it will change marketing
US market localization experience or openness to US market development

Benefits

Extensive coverage, including dental & vision, financed at 90% by Implicity (70% for dependents)
401K : up to 4% match
25 PTO + 9 bank holidays
Maternity (paternity) leave policy: 4 weeks (2 weeks) fully paid

implicity

4.9 Glassdoor

Implicity® is a digital MedTech company - founded by cardiac electrophysiologist Arnaud Rosier MD - that provides a universal cardiac remote monitoring and research platform to hospitals and clinics - helping them provide the best remote care to cardiac patients. Implicity develops unique AI and knowledge-based algorithms with the potential to predict patient health status, reducing healthcare professionals' workload.The Implicity platform aggregates, normalizes, and standardizes data from all implantable cardiac electronic devices across all major manufacturers - and improves care for patients with chronic heart failure conditions. Implicity proudly protects over 100,000 patients in more than 250 medical facilities across the United States and Europe.www.implicity.com

Founded in 2016

FRA

115 employees (2 in marketing)

www.implicity.com

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100% CEO approval