Senior Marketing Manager, Startup Accelerator at TinySeed | USA

Senior Marketing Manager, Startup Accelerator

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own multi-product marketing strategy and execution with a data-driven, test-and-learn mindset to drive growth, brand leadership, and active pipeline across TinySeed, MicroConf, and SaaS Institute.

Own strategy and measurable outcomes across programs to align with business goals
Lead content, campaigns, and channels to attract audiences and convert them into programs and events
Continuously optimize based on data, experiments, and stakeholder feedback

Job Description

Lead multi-product marketing strategy, planning, and execution to accelerate growth across TinySeed, MicroConf, and SaaS Institute, with a data-driven, test-and-learn approach that aligns product goals to measurable outcomes.

Set the marketing strategy across TinySeed, MicroConf, and SaaS Institute — decide what to prioritize, what to sequence, and what to deprioritize
Translate broad business goals into specific initiatives, KPIs, and timelines
Identify what's working and what isn’t, and adjust as needed
Use email, landing pages, and other direct-response tactics to sell our digital products: the startup accelerator, premium coaching community, in-person and virtual events, paid mastermind matching, a video course, and a subscription membership community
Lead the creation of high-impact content (blogs, newsletters, case studies, and social posts) including writing significant amounts of copy yourself
Design and execute campaigns to promote our services and events
Oversee email marketing, social media, SEO/SEM, and (potentially) paid advertising
Elevate the firm’s brand positioning as a leader in venture capital, founder coaching, and entrepreneurship
Ensure consistency in branding, messaging, and tone across all communication channels
Build and maintain strong relationships with stakeholders, partners, and the media

TinySeed

We are the next generation of startup accelerator. TinySeed was started by Rob Walling and Einar Vollset, two serial entrepreneurs who saw a gap in the ability for non-unicorn startups to raise early-stage funding.So we decided to fix that.We announced in late 2018, and the response was beyond anything we imagined.Hundreds and hundreds of tweets, re-tweets, likes, Hacker News upvotes, email responses... it was immediately obvious that there is pent up demand for this kind of alternative early-stage startup funding.That’s the moment we knew we were onto something.TinySeed is an accelerator, but it’s remote, runs for a full year, focuses on SaaS, and “non-unicorns” (companies that don’t aspire to grow at all costs to reach a $1B valuation).To venture capitalists, a company doing $10m in annual revenue is a miss. To us, it’s a great business.

Founded in 2018

Minneapolis, Minnesota, USA

25 employees

tinyseed.com