Senior Marketing Manager, Startup Accelerator at TinySeed | USA

Senior Marketing Manager, Startup Accelerator

USA (Remote)

$77K/yr - $109K/yr (Est.)Senior Level5+ years expFull time

Posted 4 months ago

Job Summary

Own the integrated marketing strategy and execution across TinySeed, MicroConf, and SaaS Institute, turning broad goals into prioritized initiatives with clear KPIs and timelines.

Lead a 12-month plan with sequencing, resource needs, and defensible prioritization across campaigns, content, events, and partnerships.
Drive cross-channel activation (email, landing pages, social, SEO/SEM, events) to promote services and memberships while maintaining consistent brand and messaging.
Use data to optimize initiatives, kill underperformers, and double down on high‑performing programs, staying ahead of marketing trends and tools.

Job Description

Set the marketing strategy across TinySeed, MicroConf, and SaaS Institute — decide what to prioritize, what to sequence, and what to deprioritize
Translate broad business goals into specific initiatives, KPIs, and timelines
Identify what’s working and what isn’t, and adjust as needed
Use email, landing pages, and other direct-response tactics to sell our digital products: the startup accelerator, premium coaching community, in-person and virtual events, paid mastermind matching, a video course, and a subscription membership community
Lead the creation of high-impact content (blogs, newsletters, case studies, and social posts) including writing significant amounts of copy yourself
Design and execute campaigns to promote our services and events
Oversee email marketing, social media, SEO/SEM, and (potentially) paid advertising
Elevate the firm’s brand positioning as a leader in venture capital, founder coaching, and entrepreneurship
Ensure consistency in branding, messaging, and tone across all communication channels
Build and maintain strong relationships with stakeholders, partners, and the media

Monitor and report on campaign performance against KPIs we’ve defined for each initiative
Use data to optimize, kill what isn’t working, and double down on what is
Stay current on marketing trends and tools, and have a point of view on which are worth adopting
Audit our current marketing across TinySeed, MicroConf, and SaaS Institute. Understand the products, the audiences, the funnels, and what’s been tried.
Bring us a prioritized 12-month marketing plan with clear KPIs, sequencing, and resource needs. Defend your prioritization: we’ll push back, and we want someone who can hold a position with reasoning.
Begin executing on the highest-priority initiatives, with clear metrics for whether they’re working. Not everything will work; we want someone who can run experiments, measure them, and iterate.

5+ years in marketing roles where you owned both strategy and execution
Comfort with ambiguity
Based in the U.S., Canada, Latin America, or Western Europe and willing to have five hours of overlap with U.S. Pacific Time
Fluency with AI as a working partner
Comfort with no-code and online tools — GSuite, Zapier, Airtable, Make, Notion, web-based CRMs

A strong knowledge of bootstrapped startups; with SaaS (bonus).

TinySeed

We are the next generation of startup accelerator. TinySeed was started by Rob Walling and Einar Vollset, two serial entrepreneurs who saw a gap in the ability for non-unicorn startups to raise early-stage funding.So we decided to fix that.We announced in late 2018, and the response was beyond anything we imagined.Hundreds and hundreds of tweets, re-tweets, likes, Hacker News upvotes, email responses... it was immediately obvious that there is pent up demand for this kind of alternative early-stage startup funding.That’s the moment we knew we were onto something.TinySeed is an accelerator, but it’s remote, runs for a full year, focuses on SaaS, and “non-unicorns” (companies that don’t aspire to grow at all costs to reach a $1B valuation).To venture capitalists, a company doing $10m in annual revenue is a miss. To us, it’s a great business.

Founded in 2018

Minneapolis, Minnesota, USA

25 employees

tinyseed.com