Responsibilities

• Defining and evolving the strategic positioning of the travel reward programme in line with the easyJet brand
• Owning the end-to-end marketing strategy for launch and ongoing programme growth
• Developing integrated go-to-market plans across paid, owned and earned channels
• Leading the development of compelling creative campaigns and customer messaging
• Establishing clear measurement frameworks to track performance and optimise activity
• Partnering with media, analytics and trading teams to ensure campaigns are targeted and commercially effective
• Collaborating with local marketing teams to align reward programme activity with wider market and customer plans
• Working closely with PR and communications teams to support launch moments and earned media activity
• Leading cross-functional and agency teams to deliver insight-driven campaigns to a high creative standard
• Building strong stakeholder relationships and influencing at senior level across the organisation

Requirements

• Significant senior marketing experience across brand, campaign planning and multi-channel marketing
• Experience launching or scaling customer propositions, products, partnerships or reward programmes
• Strong stakeholder management skills with the ability to influence and align cross-functional teams
• Strong experience delivering integrated campaigns across paid, owned and earned channels
• Excellent commercial judgement and confidence using performance data and insight to shape decisions
• Strong creative judgement with the ability to balance customer, brand and commercial priorities
• Experience working within complex, matrixed and fast-paced organisations
• A collaborative mindset with excellent communication and relationship-building skills

Preferred

• Experience within travel, retail, loyalty, subscription or financial services sectors

Benefits

• Excellent staff travel benefits
• 25 days of annual leave + bank holidays
• Annual credit towards an easyJet holiday
• Various flexible benefits and extras