Senior Marketing Manager New Product Development - Joico

Culver City, CA (Hybrid)

$120K/yr – $135K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end product development for professional haircare concepts, guiding strategy, launches, and cross-functional milestones with a data-driven, stakeholder-aligned approach.

  • Lead product strategy and launches with clear business cases
  • Collaborate with Marketing, R&D, and Supply Chain across gates and timelines
  • Deliver compelling market positioning and packaging direction

Job Description

Responsibilities

  • Translate professional insights, cultural trends, and consumer behavior into differentiated product concepts, positioning, and global campaigns
  • Partner with Marketing Director, shaping brand strategy and long-range innovation pipeline in close collaboration with senior brand leadership
  • Own select product strategy including new launch forecasting, sizing, and business case development
  • Present clear recommendations to leadership and sharpening facts to drive confident decision making
  • Lead end to end new product development, building strong product briefs and data driven business cases aligned to brand, performance, and financial targets
  • Own stage gates for cross functional alignment to deliver high performance, margin accretive innovation
  • Partner with R&D and Supply Chain to manage development timelines and ensure on time launches meeting cost of goods benchmarks (COGs)
  • Communicate project status, risks, and key decisions clearly to internal and external stakeholders
  • Partner with Consumer Market Research to brief, test, and validate concepts with professional stylists, consumers and research partners
  • Craft market-leading product positioning marketing concepts and compelling claims for new launches

Requirements

  • 5+ years of experience with a focus in professional haircare or beauty
  • Strong understanding of professional and consumer needs
  • Bachelors' degree or relevant experience in new product development
  • Strong strategic thinking, ability to deduce conclusions from market research to develop and execute effective brand strategies
  • Proficient in utilizing data to make informed choices
  • Excellent communication, collaboration, and project management abilities
  • High attention to detail and ability to manage multiple priorities
  • Financial acumen (budget management, business cases, P+Ls)
  • Advanced presentation skills and storytelling for senior level audiences
  • Leadership capabilities to foster a collaborative work environment

Benefits

  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

Salaries

Posted range

$120K/yr – $135K/yr

Taken straight from the job posting.

See all Henkel group salaries

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Senior Marketing Manager New Product Development - Joico

Henkel group · Culver City, CA · Hybrid