Senior Marketing Manager - Loyalty Product

Responsibilities

• Identify and resolve short-term friction in the app experience, using customer feedback, app store reviews and behavioural data to prioritise fixes
• Work closely with the Data team to build a Single Customer View (SCV), enabling targeted, personalised and measurable offers at scale.
• Prioritise the tech team's work in line with commercial impact, customer experience and strategic priorities.
• Brief clear customer journeys and requirements into the tech team, ensuring user stories and acceptance criteria are well defined.
• Leads and develops one direct report (Product Manager), setting objectives, coaching delivery and supporting career development.
• Works closely with the Head of Loyalty and wider More Card team on proposition, partnerships and personalisation initiatives.
• Partners closely with the Tech and Data teams as primary product owner for the loyalty technology roadmap.
• Manages external partner relationships (Eagle Eye, Salesforce, Ecrebo and others) at a senior, commercial level.
• Provides visibility of loyalty tech strategy, roadmap and performance to senior stakeholders as required.
• Develop and own the 3-year product strategy and roadmap for the More Card app, aligned to the wider loyalty proposition and business objectives.

Requirements

• Customer-centric mindset, with genuine curiosity about member experience and behaviour.
• Analytically minded, comfortable using data to prioritise and to measure the impact of product and journey changes.
• Deep understanding of the UK grocery retail market
• In depth knowledge of the planning process
• Strong commercial awareness & knowledge of retail
• Strong understanding of the marketing, sales promotions, direct marketing, data within a multi-site environment including maintaining key external and internal relationships
• Strong product and commercial judgement – able to translate strategy into a prioritised, deliverable roadmap.
• Confident stakeholder manager, comfortable briefing and challenging technology partners and internal tech teams.
• Clear, structured communicator, able to brief requirements precisely and stand over delivery to a high bar.
• Proven product management experience, ideally covering app products, martech/adtech platforms or loyalty/CRM technology.

Benefits

• 15% discount in store from the day you join us
• Additional 10% discount card for a friend or family member
• Annual bonus scheme
• Career progression and development opportunities
• Generous holiday entitlement
• Market leading pension scheme and life assurance
• Healthcare benefits including Aviva Digital GP
• ‘MyPerks’ giving you discount with over 850 retailers
• Free parking onsite
• Car Allowance