• Content & Campaigns: Lead marketing campaigns and brand storytelling across multiple platforms.
• Content Production: Script, shoot, edit, and publish video content for short and long form.
• Partnerships & Activations: Partner with influencers, media, creators, and community organizations.
• Events & Openings: Support major store openings, events, tastings, partnerships, and brand activations.
• Tech & Analytics: Use AI tools and marketing tech to improve content creation, analytics, and efficiency.
• Cross-Functional Collaboration: Work closely with leadership, operations, culinary, and store teams.
• Trend Identification: Identify emerging cultural trends and marketing opportunities.
• Brand Evolution: Help scale and evolve the brand as the company grows.

Requirements

• 5+ years of experience in marketing, branding, communications, social media, or digital marketing
• Restaurant, hospitality, food & beverage, retail, or lifestyle brand experience strongly preferred
• Strong understanding of modern social platforms and digital culture
• Hands-on experience creating content and managing campaigns
• Experience working with influencers, media, PR, or creators
• Familiarity with AI tools and emerging marketing technologies
• Strong project management and organizational skills
• Comfortable working in a fast-paced, entrepreneurial environment
• Excellent communication and storytelling abilities
• Native-level English proficiency required; travel when needed

Preferred

• Chinese language skills are a plus

Benefits

• Medical, Dental, Vision, Life & AD&D insurance
• Employee Assistance Program & Teladoc
• Paid time off
• Flexible working hours within standard business hours (8 AM–6 PM)