Own the brand storytelling and marketing engine, coordinating content, partnerships, and cultural relevance across platforms to drive growth and brand equity.

• Responsibilities: Lead marketing campaigns, brand storytelling, and customer engagement initiatives
• Responsibilities: Create and manage content across Instagram, TikTok, YouTube, Xiaohongshu, Facebook, LinkedIn, and emerging platforms
• Responsibilities: Script, shoot, edit, and publish short-form and long-form video content
• Responsibilities: Partner with influencers, media contacts, creators, and community organizations
• Responsibilities: Support major store openings, events, tastings, partnerships, and brand activations
• Responsibilities: Use AI tools and modern marketing technology to improve content creation, analytics, and operational efficiency
• Responsibilities: Collaborate closely with leadership, operations, culinary, and store teams
• Responsibilities: Identify emerging cultural trends and marketing opportunities
• Responsibilities: Help scale and evolve the brand as the company grows
• Responsibilities: Identify emerging cultural trends and marketing opportunities

Requirements

• Requirements: 5+ years of experience in marketing, branding, communications, social media, or digital marketing
• Requirements: Restaurant, hospitality, food & beverage, retail, or lifestyle brand experience strongly preferred
• Requirements: Strong understanding of modern social platforms and digital culture
• Requirements: Hands-on experience creating content and managing campaigns
• Requirements: Experience working with influencers, media, PR, or creators
• Requirements: Familiarity with AI tools and emerging marketing technologies
• Requirements: Strong project management and organizational skills
• Requirements: Comfortable working in a fast-paced, entrepreneurial environment
• Requirements: Excellent communication and storytelling abilities
• Requirements: Native-level English proficiency required
• Requirements: Open to travel when needed

Preferred

• Nice to have: Chinese language skills are a plus

Benefits

• Benefits: Medical, Dental, Vision, Life & AD&D insurance
• Benefits: Employee Assistance Program & Teladoc
• Benefits: Paid time off
• Benefits: Flexible working hours within standard business hours (8 AM–6 PM)
• Benefits: Relocation support available for exceptional candidates